Pleady Branding Timmizit n twenza sɣur Katsumi Tamura d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2020
Pleady Branding Timmizit n twenza
sɣur Katsumi Tamura
Amsaɣ: Good Morning Inc
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #90561Afeṣṣel
Ɣef Pleady Branding Timmizit n twenza
Pleady Branding d ahil n timmizit n twenza i d-ttwaxedmen i uxeddam yesnulfuyen di taseɣwant n twenza yellan d aḥric n tikta. Ahil-a yezmer ad d-yekcem ɣef yisem n twenza, alugu n twenza, aḍebbu, ismal web, kataloguen n ifarisen, tvidyutin n twenza akked ixxamen n usaruyekcem n ttjara. Isem-nni yeddukkel awalen play (uraren) d ready (d ihegga). Tamsizwert tebna ɣef tinfust Tape or Lose (Aẓeṭṭa neɣ ad Terreḍ) akked tugna tagejdant n tmeṛṛant yerza ɣer sin ifassen, i d-yekkan seg izirig izeggaɣen di lugu. Ini awraɣ-azegzaw n twenza yebeggen anfa ɣef yimuraren. Asefrek n yiniten yeṭṭafar ini n twenza akken ad iqim d amsizwar ɣef warques, film akked ugdil.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Pleady Branding Timmizit n twenza d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Pleady Branding Timmizit n twenza ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Pleady Branding Timmizit n twenza yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Tigejdiwin & Akemmus
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tibzimin
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Tasnakta n Ufares
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Asewḥel n Usnulfu
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Aseḥbiber
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Tanzagt n Usenfar
- PLEADY launched in July 2019.
- Tanila n Umahil
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- Igmamen n Terbaɛt
- Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
Yettwaxellṣen
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