Camel Robot Taẓuri Tumḍint by Edu Torres is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Unuɣ Aselkiman, Asnulfu 3D, Aɣummu d Usiẓreg Competition Category.
DdhebUnuɣ Aselkiman· 2020
Camel Robot Taẓuri Tumḍint
by Edu Torres
Client: Camel
Tarbaḥt A' Design Award n Ddheb Winner in Unuɣ Aselkiman Category
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The Design
About Camel Robot Taẓuri Tumḍint
Camel Robot d taẓuri tumḍint i d-yettbeddilen alugu n tnamka ɣer uɣersiw arobotan. Tugna tebna d amudem s kraḍ n tsektiwin, terra-tt-id s tefrayt tameqqrant i usiggez akked uskan deg yimukan n temskant d lbiruwat. Tiktiwin ttwaddment-d seg tmacinin timgurin, seg trubutin akked tsikla tussnant. Tafekka teldi s wazgen, ihi imurar idaxlanen akked uɣbalu n tezmert ttbanen-d. Yiwet n tesgelt tazegzawt tarawsant d tberkant tettaǧǧa tamuɣli ɣef talɣa tagejdant. Aswir n telqayt yemsawa akken ad yeqqim yettwamen yerna fessus i tɣuri.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Camel Robot Taẓuri Tumḍint d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Camel Robot Taẓuri Tumḍint ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
- Dimensions & Packaging
- 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
- Tags
- camel, 3d, cgi, robot, sci-fi, industrial,
- Production Technology
- 3D Model
- Design Challenge
- The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
- Research
- To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
- Inspiration
- The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
- Project Duration
- Project Started on November 2017 and finished on January 2018
- Operation Flow
- Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
- Image Credits
- Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.
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