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Coreintive Timagit tanmahalt sɣur Donggyun Kang

Coreintive Timagit tanmahalt sɣur Donggyun Kang d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.


LfeṭṭaUnuɣ· 2020

Coreintive Timagit tanmahalt

sɣur Donggyun Kang

Amsaɣ: Coreintive

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

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Initen

Afeṣṣel

Ɣef Coreintive Timagit tanmahalt

Coreintive d asuqqel n timagit tanmahalt yettwaxedmen i yiwet n temkerḍit n usuqqel. Isem d agezzum n Core in Creative. Deg wawal-amatar, asekkil aneggaru E yettwabeddel am tsegnit yerna yeddukkel d usekkil amezwaru C i wakken ad d-yefk ṣṣifa n uzuran. Taccaqquft tewwi-d aẓar deg wammas n uzuran i wakken ad d-temmel akencuc i yellan deg-s. Tacaqquft-a tessawal ɣef wazalen am tzemert, aqamsun, uɣuysu d wemyeddu. Timagit tebna ɣef tlata n tutlayin n umuṭif s wesqerdec ɣef isekkilen C, O akked E. Asenfar yekfa deg Tegduda n Kuriya.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Coreintive Timagit tanmahalt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Coreintive Timagit tanmahalt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Tigejdiwin & Akemmus
Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Tibzimin
Core, Value, Communication, Creative, Branding, Identity
Tasnakta n Ufares
We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Asewḥel n Usnulfu
We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Anadi
To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Aseḥbiber
Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Tanzagt n Usenfar
The project started in April 2017 and finished in August 2018 in Republic of Korea.
Tanila n Umahil
Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Igmamen n Terbaɛt
Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim

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