Macy’s App Redesign Primary Function: Asnas n uskciwer aziraz by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Tetiknulujiyin Tizirawin, Isnasen d Useɣẓan Competition Category.
LfeṭṭaAziraw· 2020
Macy’s App Redesign Primary Function: Asnas n uskciwer aziraz
Client: Macy's
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Aziraw Category
Verified Award Winner
Verify Award Status for #94021The Design
About Macy’s App Redesign Primary Function: Asnas n uskciwer aziraz
Book Text: Macy's App d asnas n uskciwer aziraz i yețwaɛiwed usefsu-ines deg 2019 i yibenkan Android d iOS. Asnas-agi yețțaǧǧa imsaɣen ad snirmen yerna ad d-aɣen ifecka n leswa, n ccbaḥa d wid n wexxam seg usmartifun neɣ tafliwt. Talɣa d tazedgant yerna d tafssimant, tețțaddam tummextin n uskan-is seg iɣawasen n leswa akked ifecka n tetiknulujit n imsaɣen. Ifecka i yebnan ɣef takamiṛat ttallalen anaḍ d wexlaṣ, ma d timahilin n tilawt tettwasnernit ttaǧǧant imsaɣen ad walin ifecka uqbel a ten-aɣen. Asefsu-agi yebna ɣef unadi ameqran n useqdac akked tririt n imsaɣen, yerna anekcum n useqdac yernan mbeɛd tanekra.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Macy’s App Redesign Primary Function: Asnas n uskciwer aziraz d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Macy’s App Redesign Primary Function: Asnas n uskciwer aziraz ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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