Macy’s Website Agdil web by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ugrudem, Amyigaw d Tarmit n Useqdac Competition Category.
LfeṭṭaAgrudem· 2020
Macy’s Website Agdil web
Client: Macy's
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Agrudem Category
Verified Award Winner
Verify Award Status for #94023The Design
About Macy’s Website Agdil web
Asmel web n Macy's d agrudem n uzenzi srid i yețțalen i imsaɣen ad ẓren u ad aɣen ifariṣen i d-yețțunefken sɣur Macy's. Asmel web yețwaɣen i tikkelt tayeḍ deffir n tikta n imsaɣen, s wayen i d-yefkan tuddsa tazeddgant u tafessast tid-yeddan seg iɣelaf n iẓeḍwan n rrtranslation... n rtranslation n weqḍar akked ifariṣen n tetiknulujit n tmesniwt. Titiknulujiyin web timgayanin ttaǧǧant anekcum s uselkim aḍfaḍ, tafliwin d tilifunat timẓranin. Anadi yeɣzayen isɣer axeddim, am tferniwin n imseqdacen, timeslayin, asekyed A/B akked usekyed n useqdec. Tuddsa tafessast tesheggga akala n uzenzi u tsnerni akker n imseqdacen.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Macy’s Website Agdil web d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Macy’s Website Agdil web ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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