Avgoulakia Takraḍt n zzenz sɣur Antonia Skaraki d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
UzzalUnuɣ· 2021
Avgoulakia Takraḍt n zzenz
sɣur Antonia Skaraki
Amsaɣ: Zouras Farm
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #94660Afeṣṣel
Ɣef Avgoulakia Takraḍt n zzenz
Anwa i d-yeglan d amezwaru: tayaziṭ neɣ tamellalit? Tagi d tamsilt tamenzut i yessefk ad terr tiririt, maca deg wannect-a tella daɣen tamsilt nniḍen. Ticki tebɣiḍ ad teẓriḍ afaris aklasik s tɣarast ur nettṛaǧǧu ara, tamyurant, d acu i tesriḍ? Attan, uqbel yal taɣawsa, taskanant ur nettṛaǧǧu ara i yezzemren ad d-tesmizwir. D ayen i yessefk ad yettwarna i tmarka Avgoulakia, s umahil anulfu i yezzemren ad d-yessken asuf n tmarka s tɣarast tatrart, tayurant, turart daɣen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Avgoulakia Takraḍt n zzenz d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Avgoulakia Takraḍt n zzenz ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Tigejdiwin & Akemmus
- kit: paper, 479 x 1157 (mm)
- Tibzimin
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Tasnakta n Ufares
- Paper. Environmentally friendly.
- Asewḥel n Usnulfu
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Anadi
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Aseḥbiber
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Tanzagt n Usenfar
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Tanila n Umahil
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Igmamen n Terbaɛt
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Imsuren n Tugniwin
- A.S. Advertising, 2019
Yettwaxellṣen
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