Masstone Aslugen agejdan n usebter n usismel n tesbaḥt n lqecc by SpActrum is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LbrunzAgensu· 2021
Masstone Aslugen agejdan n usebter n usismel n tesbaḥt n lqecc
by SpActrum
Client: SpActrum
Tarbaḥt A' Design Award n Lbrunz Winner in Agensu Category
Verified Award Winner
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About Masstone Aslugen agejdan n usebter n usismel n tesbaḥt n lqecc
Masstone d asismel n usebter n tesbaḥt n lqecc yellan di Taiyuan, Ccinwa. Tasbaḥt-a tezga ɣef 520 n lmitrat imrawiyen s sin idaraw, tettwaseddu am ujenan agensi. Tawrirt tameqqrant s lqas afessas tettawi ɣer tewwurt, ttili yiwet n tarrikt tettuɣal ɣer tqetsult n ufella. Tlata n tzarur igezzayen ttarraẓent iberdan-nniḍen. Tarrikin, tiqetsulin akked tzarur ttarant tibeqqiḍin n usumal n lqecc, tarmit n lqecc, tuzzna akked useqdec n lɣiwan. Ilugan n tsehreft ttalint deg-sen zdayen n aluminyum ittwaẓẓun, GRG, terazzu akked tsertit n uzzal. Idurar-nni izegzawen s tili tettwassew s wudem awurman, sfaḍen tawsit n tɣara. Tasertit n lbiṭun teqqim d taberrant.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Masstone Aslugen agejdan n usebter n usismel n tesbaḥt n lqecc d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Masstone Aslugen agejdan n usebter n usismel n tesbaḥt n lqecc ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Masstone Aslugen agejdan n usebter n usismel n tesbaḥt n lqecc yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
- Dimensions & Packaging
- The site has a total area of 520 Sq.mt.and is split in two floors
- Tags
- boutique, fashion, interior design, retail, vertical greening, GRG
- Production Technology
- anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
- Design Challenge
- Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
- Research
- Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
- Inspiration
- The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
- Project Duration
- The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
- Operation Flow
- The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
- Team Members
- Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo - Image Credits
- image: Zhen Li, Yan Pan
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