Route Amahil by Adao Liu is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2020

Route Amahil

by Adao Liu

Client: Personal Project

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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Colors

The Design

About Route Amahil

Route d amahil i d-yettwaxedmen d asenfar n tesnilest n tira deg uɣerbaz. Yettwaxdem usenqed deg temdint iwakken ad d-ttwajerin ifilla n tira n tidet. Yettwafren yiwen wumeslay ufus ilelli d ucebḥan i d-yettwafen ɣef tkeṛṛust, d asufeɣ n twaɣit. Snat n tzewwiqin i d-yeǧǧa umecṭaḥ ɣef wudem ibarqen d amawal n tmuɣli agejdan n umahil. Isem Route yezmer ad d-yesteqsi ɣef tewlaft n usufeɣ, i d-yettwaxedmen seg tkeṛṛust telḥa, akked snat n tzewwiqin i d-yesmektayen iberdan i d-yeǧǧan ifadden. Amahil aneggaru yessefham allel akked webrid.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Route Amahil d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Route Amahil ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Route Amahil yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Inspiration: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Read the Press Release