Youngor Fashion Concept Store Aναι am 3adu: Aṣeggem n daxel n tḥanut n ssuq by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LfeṭṭaAgensu· 2020
Youngor Fashion Concept Store Aναι am 3adu: Aṣeggem n daxel n tḥanut n ssuq
by Jeffrey Zee
Client: JFR Studio
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Agensu Category
Verified Award Winner
Verify Award Status for #98014The Design
About Youngor Fashion Concept Store Aναι am 3adu: Aṣeggem n daxel n tḥanut n ssuq
Youngor Fashion Concept Store d aṣeggem n daxel n tḥanut n ssuq i yeṭṭfen 5000 n lmitrat kkuz. Lebni aqburi d azgen n tkurt s ugdil n uzeǧǧaǧ. Daxel yettwakkes akk yerna twaddem yiwet n tqanut tagejdant s ṣṣifa n tsiwant deg tlemmast. Isengar wemtaɣ deg ugdil n tsiwant ttǧǧan tafat tagamant ad tekcem yerna xelqen yiwen n usmekti aleqqaq n tafat d tili. Taqanut tagejdant teṭṭef amaṣɛud yerna tessedukkul iseggasen. Iṣurdiyen ihrawanen deg tewwurt qeddcen i uskan n lmerkantiya d yiqamen. Ttwasqedcent tṣebbiwt n uzzal, aɣanim yettwaǧerden d tirrazzu.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Youngor Fashion Concept Store Aναι am 3adu: Aṣeggem n daxel n tḥanut n ssuq d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Youngor Fashion Concept Store Aναι am 3adu: Aṣeggem n daxel n tḥanut n ssuq ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
- Dimensions & Packaging
- The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
- Tags
- Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
- Production Technology
- In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
- Design Challenge
- Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
- Research
- Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
- Inspiration
- The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
- Project Duration
- The project started in February 2018 in Torino and finished in August 2019 in Rimini.
- Operation Flow
- The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
- Patents
- Copyrights belong to Jeffrey Zee, 2019.
- Team Members
- Jeffrey Zee
- Image Credits
- Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.
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