Fontworks Inc. Tokyo Aslugen n Uɣerbaz Agejdan by Tomohiro Katsuki is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LbrunzAgensu· 2020
Fontworks Inc. Tokyo Aslugen n Uɣerbaz Agejdan
Client: Prism Design
Tarbaḥt A' Design Award n Lbrunz Winner in Agensu Category
Verified Award Winner
Verify Award Status for #98988The Design
About Fontworks Inc. Tokyo Aslugen n Uɣerbaz Agejdan
Fontworks Inc. Tokyo d aslugen n uxxam agejdan i yiwet n twacult n tsekliwin (type foundry), yezga deg uḍar wis xemsa n yiwen ubinaya deg Minato-ku, Tokyo. Aɣerbaz-a yezzi ɣef 431 lmitrat imrebbaɛ, ittwaxeddem s wesduklu gar umahil aqdim (analog) d win azirar (digital). Yiwet n ṭṭabla s wudem C tettɛawan tiwuriwin n tmuɣli tamaynut akked temyigiwt gar imdanen n twuri. Yiwen ubeckiḍ ameqqran yellan di lqaɛa n uɣerbal yeqqim yeqqen ɣer Creative Lab i yellan di Fukuoka, s wakka snat n tudrin zemrent ad myawaḍent srid s Internet. Tikersi s wudem n uɣerraf, yellan tama n tewwurt, ttɛawanent i temlilit tisawlent akked inebgawen. Ivaquren isteqsayen d karṭṭun n tapi, ttejra, Corian, uzzal akked ṭṭabla n cork.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Fontworks Inc. Tokyo Aslugen n Uɣerbaz Agejdan d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Fontworks Inc. Tokyo Aslugen n Uɣerbaz Agejdan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Fontworks Inc. Tokyo Aslugen n Uɣerbaz Agejdan yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fontworks Inc. moved its headquarters from Fukuoka City, Fukuoka Prefecture, to Minato-ku, Tokyo, for the purpose of providing further communication business and expanding our business.
Even in the new office, build have set keywords such as "Fusion of analog and digital", “fusion of creative and engineering”, “work while playing”, and “collaboration among employees” so that we can embody “Character More Freely” - Dimensions & Packaging
- AREA:Total 431㎡
Located on the 5th floor of the building.
Ceiling height:CH2900ｍm（slab:H4100ｍｍ） - Tags
- Interior, Office, Design ,Font
- Production Technology
- From paper media to the on-screen era, there are also many such as AR / VR. It extends to dimensions. In addition to creating a typeface that is optimal for the environment in which characters are displayed, it is essential to develop technologies that take into account the environment of the customer being used.Even in the new office, Fontworks have set keywords such as "Fusion of analog and digital", “fusion of creative and engineering”, “work while playing”, and “collaboration among employees” so that we can embody “Character More Freely” Made. Will create, nurture and provide free ideas in our natural environment so that Fontworks can continue to provide services that are close to such changes in the environment.
MATERIAL LIST
1.Original Color Carpet Tile
2.Concrete PVC ＆ Laminated Sheets
3.Wood PVC
4.PAINT
5.Corian
6.Aluminum Paint ＆Laminated Sheets
7.Wood Melamine decorative board
8.Artificial greening
9.OSB pattern Original Laminated Sheets
10.Artificial leather fabric
11.BLACK ＆ WHITE Writing Laminated Sheets
12.Steel（BLACK ＆ WHITE Paint）
13.Cork board - Design Challenge
- In 2018, when Fontworks celebrated our 25th anniversary, have formulated a tag line called “Character More Freely” with all our employees, and have been developing specific business activities over the past year. The fonts that Fontworks have consistently provided since our founding are also evolving at a tremendous speed in the environment in which they are used. From paper media to the on-screen era, there are also many such as AR / VR. It extends to dimensions. In addition to creating a typeface that is optimal for the environment in which characters are displayed, it is essential to develop technologies that take into account the environment of the customer being used.
Considering their history and beliefs, it was difficult to give an answer on what the future should be like with their approval. - Research
- We used various spreadsheet matrices to extract the root of the design.
Fusing the past and the present to find out what the future should be.
Both conventional and latest are needed, Hybridize them to create a new standard. - Inspiration
- On the there is an initial “C” -shaped desk that is common to keywords such as “Creative and Collaboration” that are necessary for a new office environment. In addition, a large display that is always connected to Creative Lab from Fukuoka is installed in the center of the wall to enable active communication between the two sites in online. At the entrance, there was a stair-shaped bench and display, and a space for casual communication with people outside the company was created while ensuring
- Project Duration
- ADD:Nisshin Aoyama Building 5F, 3-4 Kita Aoyama, Minato-ku, Tokyo, Japan,
The project design started in Feb 2019 in Fukuoka,Japan and finished in July 2019. Construction started in Tokyo in Aug 2019 and finished in Dec 2019. - Operation Flow
- The characters have changed from handdraft typefaces to digital fonts with the times, but both co-exist without changing.
Analog and digital, Traditional and new technologies...
People change, but the essence does not change.
Considers the essence of mankind and expressed office space design from the font. - Team Members
- 1.Tomohiro Katsuki : PRISM DESIGN
2.Masanori Kobayashi : PRISM DESIGN
3.Yao Di : PRISM DESIGN
4.Naoki Ohtake : Design Studio GAKU - Image Credits
- All Photo Image : PHOTOGRAPHER,Katsumi Hirabayashi
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