Hak Hi Kong Asnerni n Tullist n Uwezlu Yong An Harbor by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2020
Hak Hi Kong Asnerni n Tullist n Uwezlu Yong An Harbor
by Shih Pei, Huang and Chia Lin, Wang
Client: National Yunlin University of Science and Technology
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #99273The Design
About Hak Hi Kong Asnerni n Tullist n Uwezlu Yong An Harbor
Asumer-agi yesseqdec kraḍ n termatin akken ad yales ad yebnu anagraw CI n Uwezlu n uslem n Yong-An. Tazwart d logo amaynut i d-yettwarnun s useqdec n yiferdisen udlisen izziguzen i d-yekkan seg tugniwin tidelsanin n tmezdagnut Hakka. Afazi-nniḍen d asnerni n tirmit n ussirem, syinna rnu-d sin n yisekkaren-mascot ara yemɣalen u ara d-banen deg tegnit timaynutin akken ad sbegnen imeɣrasiyen ɣer uwezlu. Taggara, ur yettwanṭeḍ ara, abiddi n tḥeḍṛa n wallaɣen deg-s, i d-yezzin s tɣawsiwin n ussirem d useklu yelhan.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Hak Hi Kong Asnerni n Tullist n Uwezlu Yong An Harbor d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Hak Hi Kong Asnerni n Tullist n Uwezlu Yong An Harbor ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Team Members
- Chia Lin,Wang
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