Miltos Primary Function: Tanmatit n um dellel, Tabziqt sɣur Yuta Takahashi d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2020
Miltos Primary Function: Tanmatit n um dellel, Tabziqt
sɣur Yuta Takahashi
Amsaɣ: Miltos
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #99373Afeṣṣel
Ɣef Miltos Primary Function: Tanmatit n um dellel, Tabziqt
Miltos d asuddem n tanmatit n umdellel akked ubziq i yiwet n tmarka n cwingom. Tamsirt tessiɣzif tikti n uɛeqqa ɣer texxamt s wallus n useklu ɣer texxamt i d-iskanen rriḥa n kakaw. Tabziqt tettwaxdem s lkaɣeḍ afeṣlan azegza aberkan s leqniɛ n usdebreq, avarni i d-yeskanen taxetmilt n leḥrir akked usdummu s wureɣ. Tasenduqt teldi am ufeggag n udlis yerna teṭṭef takarḍa n uzenziɣ n texbizt i d-yesfehmen yal abekki s wesɣeḍ, am wakken yettili s ccrab. Tasenduqt n uɛeddi tettusebna ɣef tugna n uḥanut n yidlisen. Asuddem yesskan tarmit n tmarka tarẓagt i yimeqqranen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Miltos Primary Function: Tanmatit n um dellel, Tabziqt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Miltos Primary Function: Tanmatit n um dellel, Tabziqt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- Tigejdiwin & Akemmus
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch - Tibzimin
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
- Tasnakta n Ufares
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- Asewḥel n Usnulfu
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- Anadi
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- Aseḥbiber
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- Tanzagt n Usenfar
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- Tanila n Umahil
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- Ibrivan
- Copyrights belong to Yuta Takahashi, 2020
- Igmamen n Terbaɛt
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara - Imsuren n Tugniwin
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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