Bomapp Asnas n Twengimt n Tmatart sɣur Taiyoon Lee

Bomapp Asnas n Twengimt n Tmatart sɣur Taiyoon Lee d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2020

Bomapp Asnas n Twengimt n Tmatart

sɣur Taiyoon Lee

Amsaɣ: Bomapp

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

19,324

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #99409

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Bomapp Asnas n Twengimt n Tmatart

Bomapp d asnas n twengimt n tmatart yettwaxedmen i tkebbanit n tekniwlujit n usellek. Isem Bomapp yesdukkul boheom, awal akorit yebɣan ad d-yini asellek, akked wawal map. Talɣa, tugniwin n usentel akked usnas s umata, sɛant ttbaɛ n lefker n usdukkel, ayen i gessǧehden twengimt n tmatart. Alugu yesɛa asekkil B, yettwaxedmen akken ad d-isken tanacaḍt tawraɣt. Tehendest tazrirt tettwasexdem i wesken n laman akked tezmert taɣessant, ayen i d ixatarene n tesnulfut n usellek. Alugu yettbin s yiwet n ini, azegzaw neɣ amellal, akken i tella tugna deffir-s.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Bomapp Asnas n Twengimt n Tmatart d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Bomapp Asnas n Twengimt n Tmatart ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Bomapp Asnas n Twengimt n Tmatart yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Tigejdiwin & Akemmus: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tibzimin: Bomapp , insurance, finance, branding
Tasnakta n Ufares: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Asewḥel n Usnulfu: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Anadi: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Aseḥbiber: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Tanzagt n Usenfar: 10.01.2019 - 09.04.2020 / Seoul, Korea
Tanila n Umahil: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Igmamen n Terbaɛt: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim