The Mix Land Ahanut n Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LbrunzAgensu· 2020
The Mix Land Ahanut n Streetwear
by Yuan Lijun
Client: Xianxiang Design
Tarbaḥt A' Design Award n Lbrunz Winner in Agensu Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Ahanut n Streetwear
Aḍris n tektabt: The Mix Land d ahanut n streetwear yellan di Hangzhou, tacinwat. Tasktayt n uskar tebda seg tugna n usenqad (laboratoire) tesnas idles n abrid ɣef uskan agensan. Tlata n tsekniwin n tẓuri tigemmasin, ttusemman asrusi n tazmert, aḥebbes akked tenwalt n usenfali, sdukklen imesli, tamuɣli akked ulmes akken ad rnun tarmit tummidt. Anili amellal n neon ittɛeddan lḥed, tiferrijin akked tewwura yesɛan initen zeggaɣen, akked ugdazal umḍin sawalen-d tijeǧǧigin timeẓẓuyin n tmuɣli. Tisekniwin n uskan zemrent ad ttwarrant deg tallunt taldayt, s wakka ahanut yezmer ad yemsagar d lḥajat n usaddu akked wid n tarmit.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
The Mix Land Ahanut n Streetwear d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. The Mix Land Ahanut n Streetwear ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. The Mix Land Ahanut n Streetwear yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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