Birds and Coffee ការវេចខ្ចប់ by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតប្រាក់ in រចនាវេចខ្ចប់ Competition Category.
ប្រាក់វេចខ្ចប់· 2021
Birds and Coffee ការវេចខ្ចប់
Client: Kavos gurmanai
A' Design Award កម្រិតប្រាក់ Winner in វេចខ្ចប់ Category
- 23,535
- Verified Award Winner
- Verify Award Status for #106477
The Design
About Birds and Coffee ការវេចខ្ចប់
ផលិតផលនីមួយៗសមនឹងទទួលបានការវេចខ្ចប់ត្រឹមត្រូវ។ តាមរយៈការបង្កើតការវេចខ្ចប់នេះ អ្នករចនាបានជួយក្រុមហ៊ុនកិនកាហ្វេដ៏ជោគជ័យមួយ ដើម្បីឈានដល់មនុស្សថ្មីដែលមានតម្លៃកាហ្វេគុណភាពខ្ពស់ និងយកចិត្តទុកដាក់ចំពោះប្រភពដើមរបស់វា។ ដោយផ្តល់នូវរូបរាងថ្មីនៃការវេចខ្ចប់ អ្នករចនាបានព្យាយាមបង្កើនតម្លៃនៃកាហ្វេធ្វើដោយដៃដែលមកពីស្ទើរតែគ្រប់ទ្វីប។ ការសម្រេចចិត្តប្រើគំនូរសត្វស្លាបនៃប្រទេសនីមួយៗគឺផ្អែកលើធម្មជាតិដ៏ស្រស់ស្អាតរបស់ពួកគេ ហើយក៏ជាអារម្មណ៍ដែលគេច្នៃដោយដៃដែលគេផ្តល់ឱ្យផលិតផលចុងក្រោយ។ ក្រដាស Kraft និងពណ៌ត្នោតងងឹតនៃគំនូរក៏បម្រើគោលបំណងដូចគ្នាដែរ។
The Recognition
About the A' Design Award កម្រិតប្រាក់
Birds and Coffee ការវេចខ្ចប់ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតប្រាក់ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខុសពីធម្មតា ចំពោះការរចនាកំពូល ស្រស់ស្អាត និងគួរឱ្យចាប់អារម្មណ៍។ អ្នកឈ្នះកម្រិតប្រាក់គឺជាស្នាដៃប៉ិនប្រសប់ និងច្នៃប្រឌិតខ្លាំង ដែលបង្ហាញពីជំនាញឆ្នើម ទេពកោសល្យ និងភាពមុតស្រួចរបស់អ្នករចនា។ Birds and Coffee ការវេចខ្ចប់ ត្រូវបានរំពឹងថាជាស្នាដៃគំរូអស្ចារ្យ ដែលមានវិជ្ជាជីវៈខ្ពស់ និងនវានុវត្តន៍ជ្រាលជ្រៅ។ ការរចនាកម្រិតប្រាក់នេះគឺជាការច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលផ្តល់ប្រយោជន៍ និងពង្រីកព្រំដែននៃសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា។ Birds and Coffee ការវេចខ្ចប់ ត្រូវបានគេច្រណែន ជំរុញចំណង់ នាំមកនូវអារម្មណ៍វិជ្ជមាន និងបង្កើតការភ្ញាក់ផ្អើល។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- Dimensions & Packaging
- Kraft doypack 160X230X40mm
Kraft bag 145X340mm - Tags
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
- Production Technology
- Digital printing on kraft paper
- Design Challenge
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- Research
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable. - Inspiration
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- Project Duration
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- Operation Flow
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
- Team Members
- Kristina Pacesaite
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