Chef's ស្លាកស្រាបៀរ by Ana Mrazek Lugarov is a highly esteemed winner of the very prestigious 2021 A' Design Award កម្រិតដែក in រចនាវេចខ្ចប់ Competition Category.
ដែកវេចខ្ចប់· 2021
Chef's ស្លាកស្រាបៀរ
Client: atelier ANII
A' Design Award កម្រិតដែក Winner in វេចខ្ចប់ Category
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- Verified Award Winner
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The Design
About Chef's ស្លាកស្រាបៀរ
Chef's គឺជាស្លាកមួយដែលត្រូវបានរចនាឡើងសម្រាប់ស្រាបៀរដែលបង្កើតឡើងដោយកិច្ចសហការគ្នារវាងចុងភៅ អ្នកផលិតស្រាទំពាំងបាយជូរ និងអ្នកផលិតស្រាបៀរ។ ស្រាបៀរនេះរួមបញ្ចូលលក្ខណៈពិសេសនៃស្រាបៀរ និងស្រាទំពាំងបាយជូរ ហើយត្រូវបានរចនាឡើងសម្រាប់ទីផ្សារភោជនីយដ្ឋានលក្ខណៈពិសេស។ ស្លាកនេះធ្វើតាមភាសាចក្ខុវិស័យនៃស្លាកស្រាទំពាំងបាយជូរ តាមរយៈប្លង់សាមញ្ញ សម្ភារៈគុណភាពខ្ពស់ និងពុម្ពអក្សរឆើតឆាយដែលមានលក្ខណៈទាំងទំនើប និងបុរាណ។ ឯកសណ្ឋានប្រពៃណីរបស់ចុងភៅ គឺអាវធំពីរជួរប៊ូតុងពណ៌ស ដែលមានប៊ូតុងពណ៌ខ្មៅ ត្រូវបានប្រើជាការបំផុសគំនិត ខណៈដែលបន្ទាត់ពណ៌មាសបង្ហាញពីភាពទាន់សម័យ។ បច្ចេកទេសបោះពុម្ព Offset សន្លឹកមាស និងជ័រពណ៌បីវិមាត្រត្រូវបានអនុវត្តលើក្រដាសមិនស្រោបដែលមានវាយនភាព។
The Recognition
About the A' Design Award កម្រិតដែក
Chef's ស្លាកស្រាបៀរ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតដែក ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសចំពោះការរចនាល្អដែលបំពេញតម្រូវការវិជ្ជាជីវៈ និងឧស្សាហកម្មដែលរំពឹងពីស្នាដៃដែលបានរចនាយ៉ាងល្អ។ អ្នកឈ្នះកម្រិតដែកបង្ហាញពីជំនាញខ្ពស់ ជំនាញឯកទេស ការយល់ដឹងរបស់អ្នកជំនាញ និងសមត្ថភាពច្នៃប្រឌិតរបស់អ្នកបង្កើត។ Chef's ស្លាកស្រាបៀរ ត្រូវបានរំពឹងថាជាស្នាដៃដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលអនុវត្តបាន និងថ្មីថ្មោង។ ការរចនាកម្រិតដែកនេះរួមបញ្ចូលវិធីល្អបំផុតរបស់ឧស្សាហកម្ម ហើយមានលក្ខណៈបច្ចេកទេសដែលមានសមត្ថភាព ភ្ជាប់ជាមួយជំនាញ និងទេពកោសល្យ។ Chef's ស្លាកស្រាបៀរ ត្រូវបានគោរពចំពោះភាពហ្មត់ចត់ ហើយត្រូវបានរចនាដើម្បីកែលម្អគុណភាពជីវិត និងធ្វើឱ្យពិភពលោកកាន់តែល្អ។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
- Dimensions & Packaging
- 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
- Tags
- beer, beer label, minimalistic design, elegant, sophisticated, label design
- Production Technology
- Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
- Design Challenge
- The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
- Research
- Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
- Inspiration
- Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
- Project Duration
- The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
- Operation Flow
- By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.
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