Jelly Tea សេវាកម្មអាហារមុខងារ by Ziqing Lv is a highly esteemed winner of the very prestigious 2022 A' Design Award កម្រិតសំរិទ្ធ in រចនាមេតា យុទ្ធសាស្ត្រ និងសេវាកម្ម Competition Category.
សំរិទ្ធសេវាកម្ម· 2022
Jelly Tea សេវាកម្មអាហារមុខងារ
by Ziqing Lv
Client: Zhejiang University
A' Design Award កម្រិតសំរិទ្ធ Winner in សេវាកម្ម Category
- 91,156
- Verified Award Winner
- Verify Award Status for #132516
The Design
About Jelly Tea សេវាកម្មអាហារមុខងារ
Jelly Tea គឺជាសេវាកម្មសុខភាព និងប្រព័ន្ធអាហារមុខងារសម្រាប់បុគ្គលិកការិយាល័យវ័យក្មេង។ ជែលីនេះផលិតចេញពីតែចិន និងពីរុក្ខជាតិដែលប្រើទាំងជាអាហារ និងជាថ្នាំ។ មានចំនួនប្រាំមួយប្រភេទត្រូវបានផលិត ដោយនីមួយៗមានឥទ្ធិពល និងរសជាតិជាក់លាក់។ ម៉ាស៊ីនលក់ស្វ័យប្រវត្តិអនុញ្ញាតឲ្យទទួលបានផលិតផលបានយ៉ាងឆាប់រហ័ស ខណៈកម្មវិធីតូចលើទូរស័ព្ទចល័តផ្តល់ជូននូវការទិញទំនិញតាមអនឡាញ និងហ្គេមសាមញ្ញៗ។ អ្នកប្រើប្រាស់បំពេញកិច្ចការប្រចាំសប្តាហ៍ ដូចជាការធ្វើលំហាត់ប្រាណប្រចាំថ្ងៃ ឬការចូលគេងឲ្យទាន់ពេលវេលា ដើម្បីដោះសោមាតិកាហ្គេម និងរង្វាន់បន្ថែម។ គោលដៅគឺដើម្បីជួយគាំទ្រទម្លាប់សុខភាពល្អក្នុងរយៈពេលវែង មិនមែនគ្រាន់តែឆ្លើយតបនឹងតម្រូវការភ្លាមៗប៉ុណ្ណោះទេ។
The Recognition
About the A' Design Award កម្រិតសំរិទ្ធ
Jelly Tea សេវាកម្មអាហារមុខងារ គឺជាអ្នកឈ្នះ A' Design Award កម្រិតសំរិទ្ធ ដែលជាការទទួលស្គាល់ដ៏មានកិត្តិយសខ្ពស់ចំពោះការរចនាឆ្នើមដែលលេចធ្លោដោយភាពច្នៃប្រឌិត ភាពប៉ិនប្រសប់ និងភាពមុតស្រួច។ អ្នកឈ្នះកម្រិតសំរិទ្ធគឺជាស្នាដៃមានជំនាញ និងច្នៃប្រឌិតគួរឱ្យកត់សម្គាល់ ដែលបញ្ជាក់ពីបទពិសោធន៍ ការស្រមើលស្រមៃ និងភាពប៉ិនប្រសប់របស់អ្នករចនា។ Jelly Tea សេវាកម្មអាហារមុខងារ ត្រូវបានរំពឹងថាជាវត្ថុដែលត្រូវបានគោរព កោតសរសើរ និងស្រឡាញ់ ដែលមានវិជ្ជាជីវៈ និងនវានុវត្តន៍គួរឱ្យកត់សម្គាល់។ ការរចនាកម្រិតសំរិទ្ធនេះអនុវត្តវិធីល្អបំផុតក្នុងសិល្បៈ វិទ្យាសាស្ត្រ ការរចនា និងបច្ចេកវិទ្យា ហើយឆ្នើមដោយការយកចិត្តទុកដាក់ព័ត៌មានលម្អិត។ Jelly Tea សេវាកម្មអាហារមុខងារ បំពេញតម្រូវការ ប៉ះចំណង់ ទាក់ទាញអារម្មណ៍ និងទាក់ទាញការចង់ដឹង។
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
- Dimensions & Packaging
- 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
- Tags
- regimen, health, Chinese tea, service design, youth, gamification, functional food
- Production Technology
- The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
- Design Challenge
- The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
- Research
- Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
- Inspiration
- There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
- Project Duration
- This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
- Operation Flow
- Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
- Team Members
- Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao
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