I have been working in Industrial design field since 2012. I worked for some companies and startups like Clexi, Hio, ID Melon and ...
01Could you please tell us about your experience as a designer, artist, architect or creator?
I have been working in Industrial design field since 2012. I worked for some companies and startups like Clexi, Hio, ID Melon and ...
02How did you become a designer?
I think whatever is around us from the chair we sit on to the smartphones that we use everyday they all have a purpose and behind the goal of whatever we use, there is always a unique and great design. I always wanted to be that designer who thinks and designs something new and practical.
03What are your priorities, technique and style when designing?
I have always followed the design process that suits the project. For Clexi we followed thinking process and security rules.n
04Which emotions do you feel when designing?
Every time I start a design i am so happy and exited that I have to think and face some new challenges. sometimes i get frustrated if I can not impress my feelings in the design, but if that happens I just need to take a short break and start over. overall designing is my passion and I feel happy, proud and confident while working. Renders and final product is the most exciting part for me.
05What particular aspects of your background shaped you as a designer?
I love to exercise, do Yoga, listen to music, play Violin and paint. all these skills together brought me focus, creativity, motivation and peace. for being a good designer all these skills are required to me.
06What is your growth path? What are your future plans? What is your dream design project?
I love to work with bigger and international companies. Also I would love to continue my education and go for my PHD. I would love to travel more to historic countries to learn more about their culture and get inspired.I want to be involved more in designing new devices using the latest methods of technology.
07What are your advices to designers who are at the beginning of their career?
Don't ever get disappointed or frustrated if you couldn't express what you want to show in your design. patience is the key. the more you work, the easier the designing will get for you. just follow your dreams and passion. also don't forget to learn about the available platforms and software which van help you grow your design.
08You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Based on my experiences and age I consider my self as a successful designer. i would suggest to read and study about the culture and history more. and learn to use computer software and platforms more. also don't ever get dissapointed.
09What is your day to day look like?
Everyday I start my morning with doing some Yoga and some reading as soon as I get to work. talking to people. coworkers and customers give me a better point of view and I feel motivated. when ever I have to design i try to be focus and take notes of people's opinion. I do my best in the office and finish my day with a great food with the beloved ones.
10How do you keep up with latest design trends? To what extent do design trends matter?
I follow so many designers's blogs and social media pages. Also i read the news everyday and check the trend and fashion daily in newspapers and websites. I get inspired by the news and trend, but i believe I should follow my own way in designing and design new products.
11How do you know if a product or project is well designed? How do you define good design?
Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose. It can be innovative or it might just get the job done.
A good design cannot be measured by a finite way multiple perspectives are needed.
12How do you decide if your design is ready?
Checking to see if you applied all the protocols and points that make your product unique. check to see if it is based on the needs and requires of the clients. if it fits the materials that you want to use and show the passion and feelings that you wanted to show.
13What is your biggest design work?
Clexi design is the biggest design i have ever done. because i worked in an international company with an international target audiences. i learned so many new things about materials, latest methods of security and cyber security and data breaches. also i traveled to other countries for designing this USB drive
14Who is your favourite designer?
One of my favorite designs is: Philippe Starck. which contains emotional design. Also I can point out Steve Jobs for designing minimal Apple products. And the last one I can mention Nades Faghihzadeh for designing BMW products.
15Would you tell us a bit about your lifestyle and culture?
I am from Iran which is one the most famous countries in culture and architecture, however Paris has always been a place where creative people come from around the world come to flourish. Paris also inspires me. Paris distills a world that is full of fantastic things to see, do, and think about. Because of the great density of things that appeal to the senses, the mind, the spirit that I experienced in Paris
16Would you tell us more about your work culture and business philosophy?
I always loved to work and learn new things, being a team member makes me inspire more and be more motivated. I love to chose companies which they work as a start up and everyone is motivated as well.
17What are your philanthropic contributions to society as a designer, artist and architect?
The purpose of philanthropy is to improve the well being of humankind by preventing and solving social problems. I would love to be a part of this community and provide opportunities for designers and artists and architects.
18What positive experiences you had when you attend the A' Design Award?
A design is an international competition, it will help us grow our business faster and introduce it easier to our audiences. A design will also approve the value of a design.
For the design we have inspired from the letter “X”, as a sign of privacy Rivets as security from Roman Imperial helmets We have chosen Rose gold and gray colors for a classic and trendy look for everyone Also, LED…
01What is the main principle, idea and inspiration behind your design?
For the design we have inspired from the letter “X”, as a sign of privacy
Rivets as security from Roman Imperial helmets
We have chosen Rose gold and gray colors for a classic and trendy look for everyone
Also, LED light running around the USB, plays a main role in user’s experience improvement by changing colors in different stages.
02What has been your main focus in designing this work? Especially what did you want to achieve?
To show this product is secure and since everyone knows what is USB, this one should feel different and secure
03What are your future plans for this award winning design?
To bring it to the real world and help people protecting their privacy.
04Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Cause I have always loved to combine art and technology together and create something new. I inspired from helmets and the letter 'X'
05Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
no, work with my team
06What made you design this particular type of work?
A great team and a practical device which anyone can use and be hap
07Where there any other designs and/or designers that helped the influence the design of your work?
The CEO of the company who had the idea of this project. Mr.Piri
08Who is the target customer for his design?
all the people in the world who carry data weather personal or business data on a portable USB drive and care about their privacy.
09What sets this design apart from other similar or resembling concepts?
using a military grade security and being extremely user friendly
10How did you come up with the name for this design? What does it mean?
Clexi means lock in French. Since this is a secure USB , you can lock your data in this flash drive.
11Which design tools did you use when you were working on this project?
Photoshop
Adobe xd
Illustration
12What is the most unique aspect of your design?
Using materials in the design to be light, sustainable and compatible with the technology that the technical team wanted to apply in a small size.
13Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
The technical team for understanding the concept of this product
14What is the role of technology in this particular design?
Technology plays the main role in this design. Clexi the world's 1st smart flash drive. It uses the latest technology to keep whatever is inside safe and secure.
15Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Data breaches and the cyber security impact in our daily lives.
16What are some of the challenges you faced during the design/realization of your concept?
Using the material in the design that works with the technology we wanted to use. Also we wanted to use steady and light materials.
17How did you decide to submit your design to an international design competition?
Since Clexi is a device that almost everyone needs to have one, International competition could help us grow our business faster and show our product to the world easier.
18What did you learn or how did you improve yourself during the designing of this work?
I learned a lot about some technology rules, new light materials, some new design platforms and met so many great people.
19Any other things you would like to cover that have not been covered in these questions?
Thank you, that's all
បទសម្ភាសន៍ទេវតារចនា
50 សំណួរ
I finished my MS in Industrial design, and my MA in Industrial and product Design , University of Tehran,Iran. Also have been working in this field since 2012
01Could you please tell us a bit about your design background and education?
I finished my MS in Industrial design, and my MA in Industrial and product Design , University of Tehran,Iran. Also have been working in this field since 2012
02What motivates you to design in general, why did you become a designer?
I have always wondered design is about combining art and technology. I believe usability by it self is not enough and beauty without usability is not nothing. Therefore, I chose Industrial design to work in this field and will continue to design and create things.
03Did you choose to become a designer, or you were forced to become one?
Designing is my passion and I wanted to become a designer
04What do you design, what type of designs do you wish to design more of?
i love to design smart devices
05What should young designers do to become a design legend like you?
just follow their dreams and passion and never give up! it's important for them to practice as much as possible as well.
06What distinguishes between a good designer and a great designer?
a great designer should be creative and sharp and disciplined
07What makes a good design a really good design, how do you evaluate good design?
Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose. It can be innovative or it might just get the job done.
A good design cannot be measured by a finite way multiple perspectives are needed.
08What is the value of good design? Why should everyone invest in good design?
design brings the main purpose of creating something. it is so important for an item to be well designed, design combines since and art.
09What would you design and who would you design for if you had the time?
A smart vacuum cleaner. I'd love work with Dyson company one day.
10What is the dream project you haven't yet had time to realize?
Travelling abroad more and learn about different cultures.
11What is your secret recipe of success in design, what is your secret ingredient?
brain storming with my team
12Who are some other design masters and legends you get inspired from?
I can mention Nades Faghihzadeh for designing BMW products.
13What are your favorite designs by other designers, why do you like them?
One of my favorite designs is: Philippe Starck. which contains emotional design. Also I can point out Steve Jobs for designing minimal Apple products.
14What is your greatest design, which aspects of that design makes you think it is great?
Clexi is one of the good examples. it is practical, new, fancy and unique
15How could people improve themselves to be better designers, what did you do?
read about different cultures and follow the designing protocols
16If you hadn't become a designer, what would you have done?
a Yoga instructor
17How do you define design, what is design for you?
To me design is not just about make appealing things or just about usability, design is the process of imagining and planning the creation of objects, systems $ etc. With using design process like design thinking, double diamond and so on.
18Who helped you to reach these heights, who was your biggest supporter?
My dad is my main supporter , however my professor during BA really changed my perspective and motivated me.
19What helped you to become a great designer?
I am not yet a great designer, however practicing, reading and follow the designer's protocols
20What were the obstacles you faced before becoming a design master?
I was always good at sketching however working with designing software and platforms was not easy for me. I had to learn them
21How do you think designers should present their work?
they should present their final result in a good quality after checking everything is completely done
22What's your next design project, what should we expect from you in future?
well we are thinking on a smart backpack
23What's your ultimate goal as a designer?
learn as much as I can and keep working with great designers
24What people expect from an esteemed designer such as yourself?
to be focused, sharp, disciplined and creative
25How does design help create a better society?
design can bring something useful,practical and new to the real world. something that makes people live their lives easier and happier.
26What are you currently working on that you are especially excited about?
it's a smart key chain that has so many lighting design on
27Which design projects gave you the most satisfaction, why?
Hio key design. it is a small device and I had to designs almost everything on a small peace and choose the right material to bring it to the real world
28What would you like to see changed in design industry in the coming years?
combining art in more fields of industry and creating more meaningful designs and concepts
29Where do you think the design field is headed next?
designing more in the AI field and combining art with technology more for creating robots and smart devices.
30How long does it take you to finalize a design project?
it depends I had projects that i finished in 6 months, also some in a day.
31When you have a new design project, where do you start?
reading about the history about that product or study about the main purposes of creating that.
32What is your life motto as a designer?
simplicity is the most beautiful thing.
33Do you think design sets the trends or trends set the designs?
design sets the trend
34What is the role of technology when you design?
since I mostly work in a technology field almost technology has a main role in my designs
35What kind of design software and equipment do you use in your work?
3Dmax
Rhino
Vray
Cinema 4D
Photoshop
Adobe xd
Illustration
36What is the role of the color, materials and ambient in design?
each color has it's own meaning and message, therefore choosing the right color is so important in different designs. also each product needs a special material. so a good designer should know well about these two factors.
37What do you wish people to ask about your design?
how i got inspired at the beginning.
38When you see a new great design or product what comes into your mind?
I need to work with this designer! this person is awesome!
39Who is your ideal design partner? Do you believe in co-design?
I love to work with a partner who doesn't exactly think like me, but we almost have the same point of view. in this way we will design something more beautiful and unique together.
40Which people you interacted had the most influence on your design?
My dad, professor and co workers
41Which books you read had the most effect on your design?
Donald Norman
2-The art of innovation
3-Emotional design (Donald Norman)
4-Experience design (Nathan shedroff)
5-Process: 50 Product Designs from Concept to Manufacture
Buch von Jennifer Hudson
42How did you develop your skills as a master designer?
practicing sketching and learning software and tools. also reading a lot about art and concepts.
43Irrelative of time and space, who you would want to meet, talk and discuss with?
Philippe Starck , Salvador Dalí
44How do you feel about all the awards and recognition you had, is it hard to be famous?
being famous is not enough for me. I believe getting famous can be easy, but in what in field you are famous in? I believe if you follow your passion and dreams also work hard, you'll be famous in a good way in the fields you want to be.
45What is your favorite color, place, food, season, thing and brand?
Orange. Paris. Burger. Fall. Books and Apple
46Please tell us a little memoir, a funny thing you had experienced as a designer?
I was attending a big and popular industrial event, one of the most famous professors in this field was giving a speech. During the break, I was so excited to talk to him, so I went super nervous and started to talk to him, suddenly saw he is wearing one of the bracelets i designed before. so I laughed and we started to talk about my designs.
47What makes your day great as a designer, how do you motivate yourself?
Doing Yoga and read news and articles in art and fashion and read books
48When you were a little child, was it obvious that you would become a great designer?
I was always creative and couscous about everything around me. i was good at paining as well. so my dad always thought i'll become a famous painter! not a designer!
49What do you think about future; what do you see will happen in thousand years from now?
I believe AI will play the main role in each society. probably everything works based on the technology and everywhere will be robots.
50Please tell us anything you wish your fans to know about you, your design and anything else?
I'd be so happy if I could help any one the students and young designers. They should feel free to contact me via LinkedIn or email.
បទសម្ភាសន៍អ្នករចនា
40 សំណួរ
I have always wondered design is about combining art and technology. I believe usability by it self is not enough and beauty without usability is not nothing.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have always wondered design is about combining art and technology. I believe usability by it self is not enough and beauty without usability is not nothing. Therefore, I chose Industrial design to work in this field and will continue to design and create things.
02Can you tell us more about your company / design studio?
We are a motivated team of engineers and designers aiming to make security and privacy more accessible and meaningful. We believe in the world today, data breach is one of the most common and dangerous threats in both company’s policies and individual’s lives. This is how we came up with the idea of making the first smartphone controlled encrypted flash drive. So you can stay secure without any Internet Requirement, just with a tap on your smart phone. We have great dreams and we do our best to provide a new efficient, affordable and reliable device which protect your privacy and security.
03What is "design" for you?
To me design is not just about make appealing things or just about usability, design is the process of imagining and planning the creation of objects, systems $ etc. With using design process like design thinking, double diamond and so on.
04What kinds of works do you like designing most?
I would like to design in form of problem solving products and services which can help people improving their life quality.
05What is your most favorite design, could you please tell more about it?
Philippe Starck. which contains emotional design. Also I can point out Steve Jobs for designing minimal Apple products. And the last one I can mention Nades Faghihzadeh for designing BMW products.
06What was the first thing you designed for a company?
The first thing I designed was a smart ergonomic backpack. which is more than a backpack, cause it can alert when you are carrying things in it more than 10% of your body weight.
07What is your favorite material / platform / technology?
Recyclable materials and environment friendly ones
08When do you feel the most creative?
After listening to a good and happy song or doing Yoga.
09Which aspects of a design do you focus more during designing?
Technical concept, product and process of design.
10What kind of emotions do you feel when you design?
Happiness from thinking of designing something new and useful.
11What kind of emotions do you feel when your designs are realized?
When the design comes to the reality, I feel powerful, happy and proud.
12What makes a design successful?
I think the design process is just as important as the final product. I believe there are so many factors that make the design successful. First is concept to me; concept provides the direction for the entire project. Then the research; research is about target group and market & literature review. After is simplicity; which the product should be improved and user friendly and easy to understand.
13When judging a design as good or bad, which aspects do you consider first?
Being unique. usability and the aesthetics. Also I believe Gestalt (the overview of the product) is important as well.
14From your point of view, what are the responsibilities of a designer for society and environment?
According the sustainable design rule. The design should be environment friendly, consumes low energy for making it, be recyclable, has long life cycle and steady.
15How do you think the "design field" is evolving? What is the future of design?
Technology and art will be combined more and will make life more easy.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
IDIran and university of Tehran exhibitions. And would love to enroll in some global exhibitions.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Usually Romanian and classic designs. I always read and search for their designs.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Being minimal with approachable experience.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I was born in Iran which is popular for it's art and culture. I have always inspired from the mosques designs and the souvenirs.
20How do you work with companies?
I would love to work as a freelancer cause that makes me experience so many new things.
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
Usually I work with the technology companies. They usually love to pick an experienced, mind free and committed designers.
22Can you talk a little about your design process?
Design thinking which is contains 6 parts; 1-empathize, 2-define, 3-Ideate, 4-prototype, 5- test and 6-implement.
23What are 5 of your favorite design items at home?
chairs,chandeliers, picture and frames, plants and all the wallpapers.
24Can you describe a day in your life?
I start my day with doing Yoga and listen to music. then usually walk to work and get inspired by the nature. then start a good day with coworkers and create new designs.end it with a good food and familly.
25Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
creativity is the most important factor for being a successful designer.
26From your perspective, what would you say are some positives and negatives of being a designer?
positive ones: being creative and inspired and up to date.
negative: just copying from old designs
27What is your "golden rule" in design?
I always follow design process rules.
28What skills are most important for a designer?
creativity, sketching skills and computer skills.
29Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
brainstorming and Swot. also software like: 3Dmax
Rhino
Vray
Cinema 4D
Photoshop
Adobe xd
Illustration
30Designing can sometimes be a really time consuming task, how do you manage your time?
step by step according to my design process
31How long does it take to design an object from beginning to end?
it depends on the product we are designing
32What is the most frequently asked question to you, as a designer?
what is Industrial design to you? what are you experiences?
33What was your most important job experience?
Being the chief design officer of Hio Tech INC and Clexi INC
34Who are some of your clients?
usually high tech companies and people with sensitive data
35What type of design work do you enjoy the most and why?
work on smart products.
36What are your future plans? What is next for you?
getting better in designing smart products and combining art and technology more often.
37Do you work as a team, or do you develop your designs yourself?
it depends on the project. i do both. team work and as an indivisual.
38Do you have any works-in-progress being designed that you would like to talk about?
smart wearable technology for daily digital life with user experience approach
39How can people contact you?
By LinkedIn: http://linkedin.com/in/maryam-heydarian-56745292
40Any other things you would like to cover that have not been covered in these questions?
A' Design Award គឺជាពានរង្វាន់រចនាល្អអន្តរជាតិដែលវាយតម្លៃដោយគណៈកម្មការ។ ចូលរួមក្នុង A' Design Award ដើម្បីទទួលបានឱកាសក្នុងការទទួលស្គាល់ដោយគុណសម្បត្តិ ទទួលបានកិត្តិនាម កិត្តិយស និងការផ្សព្វផ្សាយសម្រាប់ការងាររបស់អ្នក។ ដាក់ស្នាដៃរបស់អ្នកសម្រាប់ A' Design Award ហើយប្រកួតប្រជែងដើម្បីឈ្នះ A' Design Prize ដ៏គោរពរាប់អាន។