Dengo 80g ಚಾಕೊಲೇಟ್ ಬಾರ್ by Brazil & Murgel Design Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award ಚಿನ್ನದ ಪ್ರಶಸ್ತಿ in ಆಹಾರ, ಪಾನೀಯ ಮತ್ತು ಪಾಕಕಲೆ ವಿನ್ಯಾಸ Competition Category.
ಚಿನ್ನಪಾಕಕಲೆ· 2020
Dengo 80g ಚಾಕೊಲೇಟ್ ಬಾರ್
by Brazil & Murgel Design Studio
Client: Dengo Chocolates
A' Design Award ಚಿನ್ನದ ಪ್ರಶಸ್ತಿ Winner in ಪಾಕಕಲೆ Category
- 133,312
- Verified Award Winner
- Verify Award Status for #102969
The Design
About Dengo 80g ಚಾಕೊಲೇಟ್ ಬಾರ್
ಡೆಂಗೊ 80ಗ್ರಾಂ ಎಂಬುದು ಡೆಂಗೊ ಚಾಕೊಲೇಟ್ಸ್‌ಗಾಗಿ ರಚಿಸಲಾದ ಚಾಕೊಲೇಟ್ ಬಾರ್ ಆಗಿದೆ. ಇದರ ಶಿಲ್ಪಕಲಾತ್ಮಕ ಆಕಾರವು ಕೋಕೋ ಕೊಯ್ಲು ಮಾಡುವ ಬ್ರೆಜಿಲ್‌ನ ಬಾಹಿಯಾದಲ್ಲಿನ ಅಟ್ಲಾಂಟಿಕ್ ಅರಣ್ಯದ ಒಣ ಎಲೆಗಳು, ಎಲೆಗೊಂಚಲುಗಳು ಮತ್ತು ಬೀಜಗಳಂತಹ ಅಂಶಗಳನ್ನು ಪ್ರತಿನಿಧಿಸುತ್ತದೆ. ವಕ್ರ ಮೇಲ್ಮೈಗಳು ದ್ವಿಮಿತೀಯ ಮತ್ತು ತ್ರಿಮಿತೀಯ ರೇಖೆಗಳನ್ನು ಸಂಯೋಜಿಸುತ್ತವೆ, ಇದರಿಂದ ಹೊಳಪಿನ ಅಂತಿಮ ಸ್ಪರ್ಶವು ಬಾರ್‌ನಾದ್ಯಂತ ಬೆಳಕನ್ನು ಪ್ರತಿಫಲಿಸುತ್ತದೆ. ಸೂಕ್ಷ್ಮ ರೇಖೆಗಳು ಮತ್ತು ವಕ್ರತೆಗಳನ್ನು ಹಿಡಿದಿಟ್ಟುಕೊಳ್ಳುವ, ಸಿಎನ್‌ಸಿ ಯಂತ್ರದಿಂದ ಕೆತ್ತಿದ ಅಲ್ಯೂಮಿನಿಯಂ ಟೆಂಪ್ಲೇಟ್‌ಗಳಿಂದ ತಯಾರಿಸಲಾದ ಪಾಲಿಕಾರ್ಬೊನೇಟ್ ಅಚ್ಚುಗಳಲ್ಲಿ ಈ ಬಾರ್ ಅನ್ನು ಉತ್ಪಾದಿಸಲಾಗುತ್ತದೆ. ವಿಭಿನ್ನ ದಪ್ಪವು ಬಾರ್ ಅನ್ನು ಮುರಿದಾಗ ಗರಿಗರಿಯಾದ ಸದ್ದನ್ನು ನೀಡುತ್ತದೆ.
The Recognition
About the A' Design Award ಚಿನ್ನದ ಪ್ರಶಸ್ತಿ
Dengo 80g ಚಾಕೊಲೇಟ್ ಬಾರ್ A' Design Award ಚಿನ್ನದ ಪ್ರಶಸ್ತಿಯ ವಿಜೇತ; ಪ್ರಥಮ ದರ್ಜೆಯ, ಅದ್ಭುತ ಮತ್ತು ಶ್ರೇಷ್ಠ ವಿನ್ಯಾಸಗಳಿಗೆ ನೀಡಲಾಗುವ ಅತ್ಯಂತ ಪ್ರತಿಷ್ಠಿತ ಮನ್ನಣೆ ಇದು. ಚಿನ್ನದ ವಿಜೇತರು ಅತ್ಯಂತ ನವೀನ, ದೂರದೃಷ್ಟಿಯ, ಕಣ್ಣುಕುಕ್ಕುವಂತೆ ಹೊಳೆಯುವ ಕೃತಿಗಳು; ಅವು ತಮ್ಮ ವಿನ್ಯಾಸಕರ ಪ್ರತಿಭೆ, ಜ್ಞಾನ ಮತ್ತು ಕೌಶಲವನ್ನು ಪ್ರತಿಬಿಂಬಿಸುತ್ತವೆ. Dengo 80g ಚಾಕೊಲೇಟ್ ಬಾರ್ ಅತ್ಯಂತ ಪ್ರಶಂಸೆ ಪಡೆದ, ಪ್ರವೃತ್ತಿ ಸೃಷ್ಟಿಸುವ, ಸ್ಮಾರಕ ಸದೃಶ ಆವಿಷ್ಕಾರವಾಗಿ ಅಭೂತಪೂರ್ವ ಮೌಲ್ಯ ನೀಡುತ್ತದೆ ಎಂದು ನಿರೀಕ್ಷಿಸಲಾಗುತ್ತದೆ. ಈ ಚಿನ್ನದ ಪ್ರಶಸ್ತಿ ವಿಜೇತ ವಿನ್ಯಾಸವು ಕಲೆ, ವಿಜ್ಞಾನ, ವಿನ್ಯಾಸ ಮತ್ತು ತಂತ್ರಜ್ಞಾನದ ಗಡಿಗಳನ್ನು ವಿಸ್ತರಿಸುವ ಅದ್ಭುತ, ಗೌರವಿತ ಯೋಜನೆ. Dengo 80g ಚಾಕೊಲೇಟ್ ಬಾರ್ ತೀವ್ರ ಬಯಕೆಯನ್ನು ಹುಟ್ಟಿಸುತ್ತದೆ, ಉತ್ಸಾಹ ಮೂಡಿಸುತ್ತದೆ, ಸೃಜನಶೀಲತೆಯನ್ನು ಪ್ರೋತ್ಸಾಹಿಸುತ್ತದೆ ಮತ್ತು ಆಕರ್ಷಿಸುತ್ತದೆ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
- Dimensions & Packaging
- 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
- Tags
- Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
- Production Technology
- After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
- Design Challenge
- Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
- Research
- The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
- Inspiration
- The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
- Project Duration
- The project took place in Sao Paulo, between May and October 2018.
- Operation Flow
- Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
- Patents
- n/a
- Team Members
- Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo - Image Credits
- Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato
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