Rana Gaber의 Grand Egyptian Museum 기업 아이덴티티

디자이너 Rana Gaber의 작품 Grand Egyptian Museum 기업 아이덴티티은(는) 매우 권위 있는 2020 A' Design Award 금상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

금그래픽· 2020

Grand Egyptian Museum 기업 아이덴티티

디자이너: Rana Gaber

클라이언트: Rana Hossam

그래픽 부문 A' Design Award 금상 수상작

61,233

인증된 수상작

#100110 수상 상태 인증하기

사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Grand Egyptian Museum 기업 아이덴티티 소개

그랜드 이집트 박물관(Grand Egyptian Museum)은 고대 이집트 유물을 소장한 박물관을 위한 기업 아이덴티티이다. 로고는 '이집트'를 뜻하는 다섯 개의 상형문자를 기하학적이고 단순한 형태로 결합해 구축되었다. 길게 늘어난 직사각형 형태는 왕의 이름을 표시하는 테두리인 카르투슈에서 영감을 얻었다. 나일강 유역이 '검은 땅'이라 불렸기에 검정을 주요 색상으로 사용했으며, 보조 색상은 고대 이집트의 장신구에서 영감을 받았다. 로보토(Roboto)는 그 각도와 곡선이 로고타입과 조화를 이루어 주요 서체로 채택되었다. 아울러 실험적인 사인 시스템이 함께 개발되었다.

수상 인정

A' Design Award 금상 소개

Grand Egyptian Museum 기업 아이덴티티, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Grand Egyptian Museum 기업 아이덴티티, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Grand Egyptian Museum 기업 아이덴티티, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
치수 및 패키징: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
태그: Visual Identity, Logo, Branding, Typography, Signage system
생산 기술: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
디자인 과제: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
연구: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
영감: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
프로젝트 기간: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
운영 흐름: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
팀원: none.
이미지 출처: credits to: Shutterstock and bensound