2019 Admissions Welcome Package DGUT 신입생 환영 선물 상자 by Ruikang Xie

2019 Admissions Welcome Package DGUT 신입생 환영 선물 상자 by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2021

2019 Admissions Welcome Package DGUT 신입생 환영 선물 상자

by Ruikang Xie

Client: Xiexie Design

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT 신입생 환영 선물 상자

2019 입학 환영 패키지는 중국 둥관의 대학 신입생들을 위해 준비된 선물 상자입니다. 이 디자인은 파종과 개화에서 결실에 이르는 자연스러운 성장을 주제로 한 3년간의 비주얼 시리즈를 완성합니다. 붉은 링난 리치를 핵심 패턴으로 사용하였으며, 상자 개구부 측면은 리치 형태로 속을 비운 다이커팅 처리를 하였습니다. 목재 엽서에는 레이저 각인을 적용하여 접으면 입체적인 리치 펜던트로 만들 수 있습니다. 상자 안에는 편지, 캔버스 백, 지역 혁명 유적지 지도, 배지, 스티커, 출입증이 담겨 있습니다.

The Recognition

About the A' Design Award 동상

2019 Admissions Welcome Package DGUT 신입생 환영 선물 상자, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. 2019 Admissions Welcome Package DGUT 신입생 환영 선물 상자, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. 2019 Admissions Welcome Package DGUT 신입생 환영 선물 상자, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen