Eyesight Nutrition Package 기프트 박스 패키지 by Ruikang Xie

Eyesight Nutrition Package 기프트 박스 패키지 by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2021

Eyesight Nutrition Package 기프트 박스 패키지

by Ruikang Xie

Client: Xiexie Design

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #102228

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eyesight Nutrition Package 기프트 박스 패키지

아이사이트 뉴트리션 패키지는 한 안경 브랜드의 35주년을 기념해 제작된 기프트 박스이다. 이 박스는 판지로 제작되었으며 크기는 290×290×290밀리미터이다. 네 개의 작은 상자가 자석 잠금장치로 네 개의 벽면에 고정되며, 중앙의 버킷형 상자에는 캘린더와 받침대, 쿠폰이 담겨 있다. 각 면에는 특정 상황에 맞춰 선택된 안경 한 벌과 브랜드 스토리가 인쇄된 설명서, 작은 선물이 들어 있다. 전체 구조는 수작업으로 조립된다. 이 디자인은 브랜드 스토리를 일상의 업무, 스포츠, 여가, 여행 장면과 연결한다.

The Recognition

About the A' Design Award 동상

Eyesight Nutrition Package 기프트 박스 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Eyesight Nutrition Package 기프트 박스 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Eyesight Nutrition Package 기프트 박스 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Dimensions & Packaging: 290mmx290mmx290mm
Tags: Glasses, nutrition, packaging design, brand humanities
Production Technology: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Design Challenge: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Research: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspiration: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Project Duration: Started in October 2019 and completed in November, all completed in Dongguan, China
Operation Flow: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Image Credits: Image #1-5 Lin Jiahui