Fresh Blood DG Youth 문화 전시 by Ruikang Xie

Fresh Blood DG Youth 문화 전시 by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 이벤트 및 해프닝 디자인 Competition Category.

동이벤트· 2021

Fresh Blood DG Youth 문화 전시

by Ruikang Xie

Client: Xiexie Design

A' Design Award 동상 Winner in 이벤트 Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth 문화 전시

'Fresh Blood DG Youth'는 중국 둥관에서 열린 문화 전시이다. 이 전시는 '문화 혁신의 신선한 공급'이라는 주제 아래 여섯 곳의 지역 참가자를 소개한다. 공간 구성은 채소 시장처럼 배치되어, 줄지어 늘어선 노점 좌판 위로 회전하는 채소 모양의 조명이 매달려 있다. 여섯 가지 지역 음식이 각각 여섯 참가자의 정체성을 상징한다. 전시장이 원작을 수용할 수 없었기 때문에, A5 크기의 리플릿을 광둥식 구운 거위 등 음식 모양으로 도무송 재단하고 그 위에 텍스트와 이미지를 인쇄했다. 가장 큰 종이 봉투의 크기는 340 x 380밀리미터이다.

The Recognition

About the A' Design Award 동상

Fresh Blood DG Youth 문화 전시, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Fresh Blood DG Youth 문화 전시, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Fresh Blood DG Youth 문화 전시, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen