금 이벤트 · 2024
Recall Of The Universe 몰입형 전시
- A' Design Award 금상 2024 in 이벤트
- CLIENT: Shanghai KNN Cultural Media Co., Ltd
- Estimated Number of Design Views: 416,414
- Verification code FFFEC6A71A · Verify this award
Colors
About Recall Of The Universe 몰입형 전시
클라이언트 빌리빌리(Bilibili)의 요청으로 제작된 우주 공간 몰입형 전시가 유명 대형 쇼핑센터인 시안 지파크(Xi'an Gpark) 내에 구현되었다. 불규칙한 LED 스크린을 통해 역전되어 높이 매달린 크리스탈 도시의 반사를 표현함으로써 시선을 사로잡는 우주 가속기 공간을 창출했다. 기존의 워터 커튼 광장은 거대한 우주 엘리베이터로 변모했으며, 놀라운 행성 게이트와 문명 게이트도 선보였다. 모바일 네비게이션 시스템, 인터랙티브 프로젝션, 인공지능, AR, 네온 라이트 등을 활용하여 관람객들에게 몰입형 경험을 제공했다.
About the A' Design Award 금상
Recall Of The Universe 몰입형 전시, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Recall Of The Universe 몰입형 전시, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Recall Of The Universe 몰입형 전시, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver. - Tags
- Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
- Design Challenge
- 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time - Research
- The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination. - Inspiration
- The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
- Project Duration
- The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
- Operation Flow
- Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
- Image Credits
- Shanghai KNN Cultural Media Co., Ltd
