Victra Sport EV 타이어 by Cheng Shin Rubber Ind. Co., Ltd.

Victra Sport EV 타이어 by Cheng Shin Rubber Ind. Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award 금상 in 자동차 부품, 자동차 액세서리 및 케어 제품 디자인 Competition Category.

금자동차 액세서리· 2024

Victra Sport EV 타이어

by Cheng Shin Rubber Ind. Co., Ltd.

Client: Maxxis

A' Design Award 금상 Winner in 자동차 액세서리 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Victra Sport EV 타이어

Victra Sport EV는 전기 자동차를 위해 특별히 설계된 타이어입니다. 고분산 나노기술과 고강도 패턴 디자인이 전력 소비를 효과적으로 줄여 에너지 효율을 개선하고 주행거리를 연장합니다. 최적화된 패턴 디자인과 소음 흡수 폼 기술이 불필요한 노면 소음과 패턴 소음을 걸러내어 실내 승차감을 향상시킵니다. 접지면 최적화 기술과 특수 전기차용 트레드 컴파운드가 높은 토크와 높은 하중에 대처하는 능력을 향상시켜 더 긴 트레드 수명을 제공합니다.

The Recognition

About the A' Design Award 금상

Victra Sport EV 타이어, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Victra Sport EV 타이어, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Victra Sport EV 타이어, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victra Sport EV is a tire specially designed for electric vehicles and focuses on meeting three goals: improving energy efficiency, reducing unwanted noise and prolonging tread life. The Victra Sport EV integrates a new-generation rubber compound, Maxxis sound-absorbing foam technology and Maxxis optimized footprint technology to provide drivers with an elevated EV driving experience.
Dimensions & Packaging: 668mm x 668mm x 247mm
Tags: EV tire, EV tyre, improving energy efficiency, reducing driving noise, prolonging tread life
Production Technology: 1. High-dispersion nanotechnology and a high-strength pattern design reduce rolling resistance and improve energy efficiency for maximum driving range. 2. Optimized pitch arrangement and a closed shoulder design minimize discomfort from tire pattern noise. Sound-absorbing foam technology further reduces cabin noise, ensuring a serene and comfortable driving experience. 3. Contact Shape Tech and a New EV Compound maximize tread mileage, ensuring a longer service life.
Design Challenge: To meet increasingly stringent regulations and pivot toward sustainable mobility, the engineering team balanced performance metrics with improved energy efficiency, tire noise and wear resistance. Through many rounds of design and testing, Maxxis engineers developed a high-strength pattern with optimized pitch sequencing that worked in harmony with the newly developed EV compound. This breakthrough allows the Victra Sport EV to further enhance the performance of EVs and also achieve outstanding results in EU regulatory certification testing.
Research: Most tires for internal combustion vehicles are not a great match for an EV’s performance envelope and will erode some of the environmental benefits of driving an EV. Maxxis’ design team created the Victra Sport EV using various innovative optimization technologies, sparking great interest at trade shows and among the automotive aftermarket industry. The Victra Sport EV’s innovative design has also drawn the attention of competitors, and Maxxis hopes that the Victra Sport EV will push the entire industry forward.
Inspiration: Driven by global energy policies, the market share for electric vehicles has risen rapidly. Due to the lack of charging infrastructure, low motor noise, high motor torque and extra weight, EV drivers are mostly concerned about range, tire noise and frequent tire replacements. Victra Sport EV is engineered to address these concerns and improves energy efficiency, tire noise, and tread life. Victra Sport EV also supports rapid EV growth by providing a better driving experience.
Project Duration: Victra Sport EV had launched in May 2022 in Taiwan.
Operation Flow: Victra Sport EV uses high-strength casing and a pattern design which helps to harness the high-torque electric motors in EVs. The extra strength also delivers sharper response and stability, improving the overall EV driving experience. The new highly dispersed nanotechnology helps to reduce electricity consumption by 13% per kilometer travelled, thus reducing range anxiety. The optimized pitch arrangement and sound-absorbing foam technology deliver a serene driving experience.
Team Members: Ping-hao Chen, Chi-cheng Yeh, Yu-chun Nien, Liang-kuei Wang, Kang-hao Huang and Hsin-ping Tsao