금 이벤트 · 2023
Gateway To Future 전시
- A' Design Award 금상 2023 in 이벤트
- CLIENT: Planning Department of HKSAR Government
- Estimated Number of Design Views: 950,889
- Verification code 96B15EEBF0 · Verify this award
Colors
About Gateway To Future 전시
'미래로 향하는 관문(Gateway To Future)'은 물리적 경험과 가상 경험이 서로 엮이며 몰입형 경험을 창출하도록 이끄는, 시선을 사로잡는 야외 전시입니다. 전시 전체는 홍콩을 아시아의 세계 도시로 만든 해상·육상·항공 교통 인프라의 가장 뛰어난 발전상을 선보이기 위해 흥미롭고 인터랙티브하며 이해하기 쉬운 방식으로 기획되었습니다. 팀은 사실 정보와 게임적 요소를 결합하는 아이디어를 깊이 고민한 끝에, 관람객이 직접 즐기고 체험할 수 있도록 맞춤 제작된 온라인 모바일 게임과 결합한 하이브리드 체스보드 게임을 개발했습니다.
About the A' Design Award 금상
Gateway To Future 전시, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Gateway To Future 전시, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Gateway To Future 전시, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
- Dimensions & Packaging
- Approximately 500 square metres
- Tags
- event, exhibition, multimedia, interactive, AR, game, public space
- Production Technology
- EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
- Design Challenge
- To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
- Research
- With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
- Inspiration
- Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
- Project Duration
- The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
- Operation Flow
- Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
- Image Credits
- Oval Design Ltd.