Didactics of Typography 과학 논문 by Pawel Krzywdziak

Didactics of Typography 과학 논문 by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 인쇄 및 출판 미디어 디자인 Competition Category.

철인쇄· 2020

Didactics of Typography 과학 논문

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

A' Design Award 철상 Winner in 인쇄 Category

12,133

Verified Award Winner

Verify Award Status for #102950

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Didactics of Typography 과학 논문

타이포그래피 교훈 : 편지를 가르치기 / 편지로 가르치기에서는 선택된 폴란드 미술 학교에서 글자와 타이포그래피를 가르치는 방법과 결과를 제시합니다. 이 책은 특정 학생 프로젝트를 기반으로 한 강의 결과에 대한 프레젠테이션 및 토론뿐만 아니라 다양한 강의 계획서를 다룹니다. 디자인 프로세스에는 다양한 이중 언어 콘텐츠를 구성하고 간행물의 명확한 텍스트 및 시각적 설명을 제공하는 것이 포함되었습니다. 디자인의 단색 색상 팔레트에있는 주황색 액센트는 매혹적인 타이포그래피 세계를 통해 독자의 관심을 끌고 있습니다.

The Recognition

About the A' Design Award 철상

Didactics of Typography 과학 논문, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Didactics of Typography 과학 논문, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Didactics of Typography 과학 논문, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.