Town Longquan Tower Liquor 포장 by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 한정판 및 커스텀 디자인 Competition Category.
동한정판· 2021
Town Longquan Tower Liquor 포장
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award 동상 Winner in 한정판 Category
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- Verified Award Winner
- Verify Award Status for #107515
The Design
About Town Longquan Tower Liquor 포장
디자인은 타워의 개념을 사용하여 창의적이고 독특한 병 모양의 와인이 타워에 겹쳐져 있습니다. 중국에는 세 명 이상, 두 친구, 와인을 마시는 의미의 "잔치 없이는 세 가지가 없습니다"가 있습니다. 아름답지 않다. 병뚜껑 위에 앉아 명상을 하는 사람은 술이 슬픔을 달래기 위한 것일 뿐만 아니라 와인 시음을 통해 성찰하기 위한 것임을 의미한다.
The Recognition
About the A' Design Award 동상
Town Longquan Tower Liquor 포장, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Town Longquan Tower Liquor 포장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Town Longquan Tower Liquor 포장, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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