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The Hub 복합용도 건물 by Adel Badrawy

The Hub 복합용도 건물 by Adel Badrawy is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 건축, 건물 및 구조물 디자인 Competition Category.


철건축· 2021

The Hub 복합용도 건물

by Adel Badrawy

Client: Rawasem Architecture Workshop 'RAW'

A' Design Award 철상 Winner in 건축 Category

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Verified Award Winner

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The Design

About The Hub 복합용도 건물

더 허브(The Hub)는 사우디아라비아 리야드에 위치한 복합용도 건물이다. 이 설계는 레스토랑, 소규모 상점, 청소년을 위한 대형 여가 공간, 사무 공간을 한데 모았으며, 각각 독립된 출입구와 수직 동선을 갖추고 있다. 모든 기능은 하나의 거대한 캐노피 아래 모여 있는데, 이 캐노피는 하부 공간에 그늘을 드리우며 전통 수크(souq)를 연상시킨다. 복도, 브리지, 옥상 정원, 조경 공간이 서로 다른 볼륨들을 연결한다. 총 연면적은 20,000제곱미터이며, 여기에는 8,400제곱미터의 외부 및 조경 공간이 포함된다.

The Recognition

About the A' Design Award 철상

The Hub 복합용도 건물, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. The Hub 복합용도 건물, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. The Hub 복합용도 건물, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a mixed-use building. It consists of restaurants, small retail shops, huge recreational area for the youth and finally office areas that are possibly for reastaurants management.
Every single function of these has it's own accessibility and experience, yet all under one roof, in this case 'huge canopy'.
Distributed as the following, the ground and the mezzanine floor accommodate the restaurants. The first floor is for restaurants and a recreational area for youth both totally separated with unique accessibility for each, while the second floor accommodates the office spaces with separated accessibility and vertical circulation.
Dimensions & Packaging
This project has a total BUA of 20,000 m2.
The area is efficiently distributed as follows.
10,100 m2 of rentable indoor and outdoor areas, 2,400 m2 of service areas and 8,400 m2 of outdoor and landscape area.
Tags
commercial, Architecture, Sustainability, Contemporary, mall, AlRiyadh, KSA
Production Technology
Stating the various functions this project accommodates with different privacy levels for each. The design team had to think of this building as a small urban project with different buildings, different heights, and different access with corridors and landscape in between.
Even creating bridges between buildings and roof gardens to make it seem like a living city under one roof.
This small city needed a universal canopy to protect and enhance this feeling of authentic urbanism.
Design Challenge
The big challenge was to design a place that accommodates so many functions with so many different privacy levels for each. Yet all under one roof, with one main entrance, only allowed at the north side.
The Saudi culture has a huge impact when it comes to retail and dining projects like this one.
Since it's culturally not allowed in the malls of KSA for the youth to access malls or food courts by their own unless with a family, the challenge was to distinguish the youth recreational area and separate it from the restaurants to prevent duplication. The same goes to the office areas.
The hot dry climate was also a big challenge. Since it's considered an authentic urban experience, there had to be outdoor spaces, roof gardens and terraces overlooking one of the main axis of Al Riyadh.
The design after all had to provide comfort climate solutions for the users.
Inspiration
As a place of retail, dining and office spaces, the project was inspired mainly by the old traditional market 'souq' in the middle east, where the functions are almost the same.
The narrow corridors passing through the retails, the universal canopy covering the spaces underneath creating an authentic urban experience and protecting people from the direct sun rays, along with the harsh stone covered facades with its traditional pattern.
All designed with a contemporary treatment that fits perfectly with today's retail brands as well as modern day costumers.
Project Duration
This project is located in the heart of Al Riyadh, KSA. It's in the intersection of two main roads, the eastern ring road and Abdullah Bin Rashed road.
The design started in march 2019 and the construction documents are on going.
Operation Flow
The hub gives an authentic urban experience for people dining, playing, working or just walking in the corridors or roof gardens within one universal space.
It serves families who are dining while sending their young ones to a place where they can play and hang out without mixing both zones. A recreational area that also allows individual youths to attend without families.
It gives offices a unique experience to be a part of this small city with it's roof gardens, landscape and connecting bridges, while clearly viewing the city of Riyadh.
Team Members
Lead Architect : Adel Badrawy
Senior Architect : Sarah Ashraf
Architect : Menna Ehab

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