ISY Sanya International Electronic Music 페스티벌 by Chengfu Wang, Gaokang Dong and Jian Qu

ISY Sanya International Electronic Music 페스티벌 by Chengfu Wang, Gaokang Dong and Jian Qu is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 이벤트 및 해프닝 디자인 Competition Category.

은이벤트· 2021

ISY Sanya International Electronic Music 페스티벌

by Chengfu Wang, Gaokang Dong and Jian Qu

Client: Wws (beijing) Cultural Propagation Co., Ltd

A' Design Award 은상 Winner in 이벤트 Category

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Verified Award Winner

Verify Award Status for #114039

View at A' Design Award Press Release Award Badge

Colors

The Design

About ISY Sanya International Electronic Music 페스티벌

Isy 뮤직 페스티벌은 중국의 초대형 음악 축제입니다. 매년 Isy는 하이난섬의 열대적 분위기 속에서 이 글로벌 카니발을 개최합니다. Isy 2019 NYE는 중국 싼야의 바다, 하늘, 산에 얽힌 전설적 이미지에서 착안한 새로운 IP인 '디어 맨(Deer Man)'을 창조했으며, 사랑과 자연의 힘에 관한 이야기를 상징적인 무대 디자인에 녹여내어 중국에서 가장 혁신적인 음악 페스티벌로 자리매김했습니다.

The Recognition

About the A' Design Award 은상

ISY Sanya International Electronic Music 페스티벌, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. ISY Sanya International Electronic Music 페스티벌, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. ISY Sanya International Electronic Music 페스티벌, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ISY Music Festival is an ultra large music festival in China. Every year, ISY organizes this global carnival with the tropical atmosphere of Hainan Island. ISY 2019 NYE has created a new set of IP “Deer Man” from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China.
Tags: Magic, mystery, gorgeous, music, future
Production Technology: This isy3.0 has created an amazing space-time futuristic stage in the inheritance, providing a nearly surrounded immersive stage experience for river, top-level presentation of closed-loop sound field and lighting effect, and interaction between artists and river, which has ignited all the hot and restless DNA in this cross university. Isy3.0 presents an unforgettable immersive audio experience to music fans as the first gift of the new year. In the burst of the electric melody, led the audience to open fire, together in the dynamic sound wave to meet the new and hot 2020.
Design Challenge: Isy3.0 continues the theme of "love" and runs through the concept of shining love. This music festival continues to focus on the four story lines of "mechanical forest-d planet", "journey of exploration", "gate of time and space" and "rebirth", and combines the depth of vision, hearing and touch of the main stage of the gate of time and space to tell the story of deerman's search for "love" on the earth for music fans. The story of Luren is regarded as the spiritual core of isy brand, which fully interprets the strong relevance among the grand ceremony, city, culture and tourism.
Research: The biggest highlight of isy3.0 is the perfect combination of immersive stage with a sense of science and technology, grand fireworks ceremony, hundreds of UAV performances and isy custom show, creating a world-class new year resort label. Isy is the most unique world-class New Year Carnival experience of young.

Isy3.0 fireworks show combines the full vision of a new brand, connecting music and fireworks special effects. At the same time, fireworks are perfectly combined with large screen performance in terms of color, design and arrangement, presenting a 3D visual feast for the audience. With a longer discharge time, it will be the best fireworks discharge in China.
Inspiration: ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show.
Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes.
Project Duration: 2020.01.01
sanya china
Operation Flow: ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show.
Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes.
Sea, blue expansive fireworks, depicts the shapes of marine life for you. The fireworks make the waves of the sea magnificent and vivid.
Sky, the birds’ freedom is shown by fireworks and display their wings straight up 90,000 miles, which perfectly illustrates the unruly pursuit of Ravers.
Team Members: wang chengfu
dong gaokang
qu jian
bai mudi
wang yanmei
Image Credits: wang chengfu/dong gaokang/wws/2020