디자이너 Dodamteo의 작품 Let's play school 봄 축제 이벤트은(는) 매우 권위 있는 2021 A' Design Award 동상의 이벤트 및 해프닝 디자인 부문에서 탁월한 수상작입니다.

동이벤트· 2021

Let's play school 봄 축제 이벤트

디자이너: Dodamteo

클라이언트: 도담테오

이벤트 부문 A' Design Award 동상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Let's play school 봄 축제 이벤트 소개

'렛츠 플레이 스쿨(Let's Play School)'은 서울의 한 테마파크를 위해 기획된 봄 축제 이벤트 디자인이다. 새 학기의 시작과 봄의 도래를 하나의 테마로 엮어냈다. 학교를 연상시키는 요소와 벚꽃이 테마파크 공간과 어우러진다. 설치물은 스쿨버스, 학교 운동장, 그리고 학교로 이어지는 길로 구성되며, 이곳에서 테마파크의 캐릭터들이 교복 차림으로 등장한다. 여러 지점에 포토존을 배치해 모든 연령대의 방문객이 즐길 수 있도록 했다. 목재와 금속 구조물, 조화, LED 조명이 사용되었으며, 조명은 밤이 되면 차분한 분위기를 자아낸다.

수상 인정

A' Design Award 동상 소개

Let's play school 봄 축제 이벤트, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Let's play school 봄 축제 이벤트, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Let's play school 봄 축제 이벤트, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided.
치수 및 패키징: Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm
태그: Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
생산 기술: Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
디자인 과제: Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
연구: We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.
영감: The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.
프로젝트 기간: This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
운영 흐름: The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences.
팀원: Design, Constructing: DODAMTEO
Art Director: Jaesu Choi
Client: LOTTE WORLD
Illustrator: Inhyuk Jo
이미지 출처: Dodamteo, 2020