철 서비스 · 2021
Perceived Design Value 디자인 리서치
- A' Design Award 철상 2021 in 서비스
- CLIENT: Aija Freimane
- Estimated Number of Design Views: 71,500
- Verification code A891BD9F5D · Verify this award
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About Perceived Design Value 디자인 리서치
'인지된 디자인 가치(Perceived Design Value)'는 디자인의 부가가치를 다룬 박사후 연구 프로젝트이다. 이 연구는 다섯 세대와 네 개의 사회경제적 계층 집단에 걸쳐 사용자들이 디자인 가치를 어떻게 인지하는지를 규명한다. 제품과 서비스 사용의 최종 결과로서 만족도, 행복, 웰빙을 측정할 수 있는 인지 가치 지표를 제안하며, 아울러 3중 디자인 프로세스와 자가 진단용 디자인 성숙도 매트릭스를 정의한다. 주요 연구 결과는 89쪽 분량의 A5 판형 도서로 출간되었다. 이 연구의 목적은 기업과 정부, 그리고 사회가 디자인을 보다 의식적으로 활용하도록 돕는 데 있다.
About the A' Design Award 철상
Perceived Design Value 디자인 리서치, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Perceived Design Value 디자인 리서치, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Perceived Design Value 디자인 리서치, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Press Kit
- Unique Properties
- The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
- Dimensions & Packaging
- Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
- Tags
- Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
- Production Technology
- The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
- Design Challenge
- The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
- Research
- The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
- Inspiration
- The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
- Project Duration
- The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
- Operation Flow
- The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
- Image Credits
- Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf
