Cosmetea Pop Up 리테일 인테리어 디자인 by Lina Chen and Yiting Ma

금 인테리어 · 2021

Cosmetea Pop Up 리테일 인테리어 디자인

by Lina Chen and Yiting Ma

A' Design Award 금상 2021 in 인테리어
CLIENT: Nax Architects
Estimated Number of Design Views: 20,347
Verification code CB14ED5BB9 · Verify this award

Visit Site View at A' Design Award Press Release

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About Cosmetea Pop Up 리테일 인테리어 디자인

코스메티(Cosmetea) 팝업은 중국 상하이에 위치한 리테일 및 전시 매장이다. 9제곱미터 규모의 이 공간은 100년이 넘는 역사를 지닌 거리인 위위안루(愚园路)에 있던 옛 만두 가게 자리를 활용했다. 디자인은 차(茶)와 화장품을 결합한다. 브랜드 로고의 차 주기(茶壺) 형태에서 착안한 파사드의 극적인 개구부는 미러 스테인리스 스틸로 마감되고 LED 스트립으로 조명된 좁은 원형 터널로 이어진다. 선반은 장부맞춤(사개물림) 방식에 기반한 맞춤형 홈에 끼워진다. 붉은색 벽 수납장은 진열과 보관 기능을 제공한다.

About the A' Design Award 금상

Cosmetea Pop Up 리테일 인테리어 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Cosmetea Pop Up 리테일 인테리어 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Cosmetea Pop Up 리테일 인테리어 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Press Kit

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Image Credits: Raitt Liu