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The Yihe Platinum Bay Sales Center 쇼룸 인테리어 by If Space Design

The Yihe Platinum Bay Sales Center 쇼룸 인테리어 by If Space Design is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.


금인테리어· 2021

The Yihe Platinum Bay Sales Center 쇼룸 인테리어

by If Space Design

Client: If Space Design

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About The Yihe Platinum Bay Sales Center 쇼룸 인테리어

이허 플래티넘 베이 세일즈 센터는 중국 난징에 위치한 쇼룸 인테리어이다. 660제곱미터 규모의 이 공간은 석두성(石頭城)의 역사에서 영감을 얻었다. 우아하고 간결한 공간에 따뜻한 색조의 장식 요소를 더해 공간의 스케일감을 확장했다. 로비는 수직과 수평의 선으로 윤곽을 잡았다. 2층에서는 메탈 메시, 색유리 아트 글라스, 피아노 건반을 연상시키는 계단, 종이 물고기 조형물이 통로를 특징짓는다. 리셉션 데스크는 흐르는 물의 형상을 하고 있다. 동선은 명확하게 배치된 기능 공간을 따라 방문객을 자연스럽게 안내한다.

The Recognition

About the A' Design Award 금상

The Yihe Platinum Bay Sales Center 쇼룸 인테리어, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. The Yihe Platinum Bay Sales Center 쇼룸 인테리어, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. The Yihe Platinum Bay Sales Center 쇼룸 인테리어, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Drawing the elements of Nanjing City history, the overall design plan arranges an elegant and simple space embellished with warm-color decorations to expand the space's sense of scale. The design theme, New Era of the Stone City - Dancing Dragon and Wandering Fish, is manifested in the Stone City culture, the value of the Yuzui District, Yiju brand, project significance, space highlights, and space's atmosphere.
Dimensions & Packaging
The area of project is 660 square meter.
Tags
sales center, Nanjing Stone City culture, fish shape, tinted art glass, Hexi Yuzui District, Yiju brand, exquisite and elegant
Production Technology
Materials: Metal meshwork, rock slab, tinted art glass, corrugated stainless steel, paper sculpture
Design Challenge
The largest challenge lies in the highlight design. In order to present the perfect effect of the glass side of staircase, it needs to consider the super long materials, the color gradient and the installation order and ensure the installation of irregular-sized glass. And the paper installation needs to produce many samples to make sure the best quality and visual effects.
Research
Considering that the New District lacks profound and abundant cultural background, the designer integrated the Yiju brand spirit and historical and cultural preservation into the project. The project shows the personality of the designer, breaks the idea that "Hexi district is the cultural desert of Nanjing", and steps onto a new stage of the Yihe series.
Inspiration
The space of the lobby is outlined holistically in vertical and horizontal directions. The aisle space on the second floor are highlighted by the components of metals, tinted glass, piano-keyboard-like stairs, and artistic installations like paper fish sculptures, which can lift the space's visual effect and flexibility in the meantime. The reception desk is spliced in a form of flowing water, echoing with the background of swimming fish.
Project Duration
The project started in January 2020 and finished in June 2020 in Nanjing, China.
Operation Flow
The circulation route was supposed to be rational and beneficial to sale and improve visiting experiences. Each functional division should be well arranged and closely connect with each other. Natural light was preferred and lighting should be enhanced. The spatial layout should be reasonable, stood out the advantages of the building itself and highlighted the additional display function to satisfy daily needs of showing visitors.
Team Members
If Space Design
Image Credits
photo by: TOPIA VISION

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