Vitra RimEx Wall Hung Series 홍보 애니메이션 by Digital Panorama is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
철영화· 2021
Vitra RimEx Wall Hung Series 홍보 애니메이션
Client: Digital Panorama
A' Design Award 철상 Winner in 영화 Category
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- Verified Award Winner
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The Design
About Vitra RimEx Wall Hung Series 홍보 애니메이션
Vitra RimEx 벽걸이 시리즈는 림리스 벽걸이 변기 제품군을 위해 제작된 세 편의 홍보 애니메이션 영상 시리즈입니다. 각 영상은 15초 길이로, 초당 25프레임의 풀 HD 화질로 제공됩니다. 이 영상들은 전부 컴퓨터 그래픽으로 완성되었습니다. 모든 요소는 3차원 소프트웨어에서 모델링 및 애니메이션 작업을 거친 후 렌더링되었으며, 액체 시뮬레이션과 결합해 합성되었습니다. 물과 세라믹 표면을 간결하고 상쾌한 연출로 보여줌으로써 이 제품군의 손쉬운 청소성과 위생적인 디자인을 설명합니다.
The Recognition
About the A' Design Award 철상
Vitra RimEx Wall Hung Series 홍보 애니메이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Vitra RimEx Wall Hung Series 홍보 애니메이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Vitra RimEx Wall Hung Series 홍보 애니메이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
- Dimensions & Packaging
- 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
- Tags
- Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
- Research
- Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
- Inspiration
- The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
- Project Duration
- Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
- Operation Flow
- This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
- Patents
- Copyrights belong to VitrA Eczacibasi, 2019
- Team Members
- Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
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