Better than Perfect 매거진 by Gerhard Kirchschlaeger

Better than Perfect 매거진 by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award 동상 in 인쇄 및 출판 미디어 디자인 Competition Category.

동인쇄· 2021

Better than Perfect 매거진

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award 동상 Winner in 인쇄 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect 매거진

Better than Perfect는 인터넷 푸드 블로그를 인쇄물 형태로 옮긴 푸드 매거진이다. 레시피는 창의적이면서도 간결하며, 각 레시피는 큼직한 사진과 생동감 있는 타이포그래피와 함께 양면 펼침 페이지로 구성된다. 레이아웃은 여백을 넉넉하게 활용하고 일반적인 시각 습관을 깨뜨려 시각적 긴장감을 만들어낸다. 매거진의 판형은 22×31센티미터이며 총 32페이지로 이루어져 있다. 재생 자작나무 종이, 디지털 인쇄, 실 제본 방식이 사용되었다. 매거진 말미에는 재료 색인이 수록되어 있어 쇼핑 리스트로도 활용할 수 있다.

The Recognition

About the A' Design Award 동상

Better than Perfect 매거진, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Better than Perfect 매거진, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Better than Perfect 매거진, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger