Timing Sauce 브랜딩 by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2022

Timing Sauce 브랜딩

by Wai Ching Chan

Client: Timing Sauce

A' Design Award 철상 Winner in 그래픽 Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce 브랜딩

타이밍 소스(Timing Sauce)는 소스 제조업체를 위해 진행된 브랜딩 프로젝트이다. 작업 범위는 새로운 브랜드 네임, 로고, 패키지 및 판매용 홍보물 전반을 아우른다. 기존 명칭은 파스타를 연상시켜 실제 판매 제품과 부합하지 않았기에 새로운 이름을 채택하였다. 로고는 소스와 미소 짓는 얼굴을 동시에 떠올리게 하는 추상적 형태를 활용한다. 색채 리서치를 바탕으로 팔레트를 구성하였으며, 즐거움과 식욕을 전달하기 위해 여러 색상 조합을 테스트하였다. 라벨은 방수 처리된 유광 PVC에 인쇄되며, 120밀리리터, 150밀리리터, 180밀리리터 용기에 맞춰 세 가지 크기로 제작된다.

The Recognition

About the A' Design Award 철상

Timing Sauce 브랜딩, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Timing Sauce 브랜딩, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Timing Sauce 브랜딩, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong