Zi Quan Lim의 134340 Fan Made Music Video 뮤직 비디오

디자이너 Zi Quan Lim의 작품 134340 Fan Made Music Video 뮤직 비디오은(는) 매우 권위 있는 2021 A' Design Award 은상의 영화, 비디오 및 애니메이션 디자인 부문에서 탁월한 수상작입니다.

은영화· 2021

134340 Fan Made Music Video 뮤직 비디오

디자이너: Zi Quan Lim

클라이언트: The One Academy

영화 부문 A' Design Award 은상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

134340 Fan Made Music Video 뮤직 비디오 소개

134340은 동명의 한국 대중가요를 위한 팬 메이드 프로젝트로 제작된 애니메이션 뮤직 비디오이다. 곡의 제목은 왜소행성 명왕성의 소행성 번호를 가리킨다. 가사에 호응하여, 영상은 명왕성을 하나의 흰 구체로 표현하며 이 구체가 우주의 여러 차원을 통과해 이동하고, 그 주변을 음악의 리듬에 따라 움직이는 다채로운 3차원 도형들이 둘러싼다. 단순한 기하학적 형태와 초당 30프레임의 키프레임 애니메이션이 사용되었다. 플랫한 셀 셰이딩 아트 스타일은 전적으로 시네마 4D 소프트웨어로 구현되었다.

수상 인정

A' Design Award 은상 소개

134340 Fan Made Music Video 뮤직 비디오, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. 134340 Fan Made Music Video 뮤직 비디오, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. 134340 Fan Made Music Video 뮤직 비디오, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: An ambitious fan made project, 134340 is a motion graphic based music video showcasing the song 134340 by international Korean pop idol group BTS from their third Korean studio album Love Yourself: Tear in 2018. The song title is the asteroid number of dwarf planet Pluto which used to be the ninth planet in our Solar System. The project reimagines Pluto as a white ball wandering through multiple dimensions in space that surrounded by colorful 3D shapes to correspond with the track musical rhythm.
치수 및 패키징: 134340 is an animated music video that comes with 1 minute and 15 seconds runtime in mp4 format and 1920 x 1080 screen resolution. The project was published for my college student exhibition as my final college project, showcasing the final video, an A3 (297 x 420 mm) concept board poster and a 2A0 (1189 x 1682 mm) visual poster. To further promote 134340, several design elements from the music video were selected as individual arts and printed out as Kiss Cut stickers to the public for free.
태그: Motion Graphics, Music Video, Fan Made, Cel Shading, Cinema4D, K-pop, 3D Animation, Space
생산 기술: Designed entirely in Cinema 4D, 134340 fuses 3D polygons and with flat colors to bring out the simplicity of the design. The cameras and animation were done simply in 30fps without any plugins. The visual focuses on each shape's speeds and movements which were purposely designed for rhythmic fitting with the music. All object materials were produced in 2D cel shading, a cartoonish flat shading art style that can be achieved with Sketch and Toon Cel Shaders within Cinema 4D.
디자인 과제: There are limitations to what resources to experiment and compact with within the short period of time to complete a massive project. Also, not every art style compliments music the way it was intended to be in the first place and it is better to base on the audience perception instead of personal ones.
연구: Prototype and pitching are my main research method for this project. I have experimented with animation in different software, then presented the demos with a series of questionnaires to the public via Google Forms and papers. Following the responses, I narrowed my focus into 2D Cel Shading in Cinema 4D to explore the art style which benefitted my work pace. In summary, technical skills shift quickly from time to time and there are no shortcuts to adapt one software easily at a time.
영감: The song 134340 lyrics are mostly about loneliness and negativities after a broken relationship. The video captures the lyrical content of the song and visualizes dwarf planet Pluto and the Solar System in outer spaces. In connection with the meaning behind the song, Pluto had also downgraded its status as a dwarf planet by the International Astronomical Union in 2006, therefore it was abandoned by our own Solar System.
프로젝트 기간: The project started in June 2019 in Kuala Lumpur and finished in mid-August 2019 in Selangor, and was exhibited in The One Gallery of The One Academy in late August until early September 2019.
운영 흐름: 134340 music video was made primarily for the BTS fans known as ARMYs. Viewers are able to watch the white ball moving freely in spaces and dimensions while listening to the music in the video. Both Korean and English lyrics were put for viewers to understand the meaning of the song. Another operation is to strategize 134340 by submitting the video to the idol agency company, BigHit Entertainment YouTube channel as an act of mock partnership or potential creative collaboration in business.
특허: 134340 project was done by Lim Zi Quan in August, 2019.
Copyrights belong to Zi Quan Lim, 2019.
이미지 출처: Image #1: Student Lim Zi Quan (Digital Media Designer, 2019)
Image #2: Student Lim Zi Quan (Digital Media Designer, 2019)
Image #3: Student Lim Zi Quan (Digital Media Designer, 2019)
Image #4: Student Lim Zi Quan (Digital Media Designer, 2019)
Image #5: Student Lim Zi Quan (Digital Media Designer, 2019)
Video Credits:
Directed by: Lim Zi Quan
Original Music & Sound Design: BTS
Lyrics by: Pdogg, ADORA, Bobby Chung, RM, Martin Luke Brown, Orla Gartland, Suga, J-Hope
Design: Lim Zi Quan
Main Title Design: Lim Zi Quan
Technical Director: Lim Zi Quan
Animation: Lim Zi Quan
Sound Design: Pdogg
Composers: Pdogg