금 럭셔리 · 2021
Aurum 금박 패키지
- A' Design Award 금상 2021 in 럭셔리
- CLIENT: Aurum
- Estimated Number of Design Views: 102,001
- Verification code 009C16D21E · Verify this award
Colors
About Aurum 금박 패키지
아우룸(Aurum)은 식용 금박을 위해 디자인된 기프트 박스입니다. 이 패키지는 원재료를 프리미엄 리테일 제품으로 표현합니다. 박스 구조는 주얼리 패키징에서 착안했습니다. 브랜드명이 각인된 아노다이징 처리된 금색 메탈 플레이트가 박스를 봉인하며 마그네틱 잠금장치 역할을 합니다. 텍스처 페이퍼, 금박 스탬핑, 부분 UV 코팅이 외부 표면을 구성합니다. 상단 층의 리본은 맞춤 제작된 핀셋을 고정하여 매우 가벼운 금박을 손쉽게 집어 올릴 수 있게 합니다. 반투명 시트가 그 아래의 금박을 보호합니다. 박스의 크기는 88 x 90 x 65 밀리미터입니다.
About the A' Design Award 금상
Aurum 금박 패키지, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Aurum 금박 패키지, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Aurum 금박 패키지, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Dimensions & Packaging
- W88mm x D90mm x H65mm
- Tags
- luxury, gold, premium, packaging
- Production Technology
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
- Design Challenge
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Research
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Inspiration
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Project Duration
- Starts in Dec 2019 to Aug 2020
- Operation Flow
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
