Childlike Dream 판매 센터 by Winston Wen is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2021

Childlike Dream 판매 센터

by Winston Wen

Client: TTA Design Group

A' Design Award 은상 Winner in 인테리어 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Childlike Dream 판매 센터

'동심의 꿈(Childlike Dream)'은 중국 쓰촨성 이빈에 위치한 주거 단지의 판매 센터이다. 2,500제곱미터 규모의 실내는 로비, 상담 공간, 휴게 공간, 모델하우스 공간으로 구성된다. 꿈과 어린 시절이라는 주제가 공간 전체를 이끈다. 로비에는 어린 시절의 기억에서 착안한 발랄한 색채와 가구가 가득 채워져 있다. 상담 공간에는 핑크색을 사용해 따뜻하고 꿈결 같은 분위기를 조성했다. 빨강과 파랑은 상담 중 휴식을 취하는 가족들에게 휴게 공간을 한층 친근하게 만들어 준다. 이 디자인은 모든 연령대의 방문객을 위한 편안함을 추구한다.

The Recognition

About the A' Design Award 은상

Childlike Dream 판매 센터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Childlike Dream 판매 센터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Childlike Dream 판매 센터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sales center is a place to showcase and sell residential properties open to customers of all ages. In order to make customers feel at home when they visit the sales center, the designers create a space which can satisfy the welcoming feeling for the elderly, the dreamy feeling pursued by adults, and maintain the innocence of children.
Dimensions & Packaging: The 2500-square-meter project design includes lobby, negotiation area, leisure area and model room area. Regarding the negotiation area and leisure area, the overall design is themed with dream and ideal world. In the negotiation area, pink is chosen as the palette to create a warm and dreamy atmosphere. Diversifies design elements such as sofas of different shapes, abstract and exotic decorations, appropriate lighting, and flowing floors merge together to create a wonderland. In such a futuristic area, everyone is willing to negotiate.
Tags: Sale Center, Interior Design, Art, Fashion, Childlike
Production Technology: Taken advantage of the space layout, the lively color matching and decorating furnishings full of childhood memories create an ideal world which is slowly revealed in the sales center, where both adults and children can find the memories of childhood that belongs to themselves.
Design Challenge: Since lobby is the most important area which can make the first impression of property, one of the challenges is how to attract customers through space design. Different from the traditional luxurious but single-functioned sales center, this project has practical and flexible function area and catches attention through fascinating interior design.
Research: This design implements the theme of "dream and childhood" from beginning to end. While maintaining the elegance of life, the space utilization and practicability has also been maximized. In this design space, even adults can have the happiness of children, and the children will have a space for imagination.
Inspiration: The space design aims to integrate story into the furnishings, and inject emotions into the building, so that all the decorations and furniture have their meaning. The lobby design is combined with childhood experience, and the architecture is blended with fantasy world. The childlike furnishings in the lobby attract customers passing by.
Project Duration: The project started in April 2020 and finished in January 2021 in Yibin, Sichuan Province, China.
Operation Flow: The leisure area is designed for family members who come together and need space to take a rest when the negotiation is on. In the leisure area, the three senses of future, childhood and dream are combined to make a welcoming space by red and blue colors. This area is the continuation of home; even in the leisure area, customers will experience the comfort and relax of home.
Team Members: Design Director: Winston Wen