La Coucou 다기능 핸드백 by Edalou Paris is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 패션 및 여행 액세서리 디자인 Competition Category.

철액세서리· 2021

La Coucou 다기능 핸드백

by Edalou Paris

Client: Edalou Paris

A' Design Award 철상 Winner in 액세서리 Category

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The Design

About La Coucou 다기능 핸드백

La Coucou는 크로스 바디부터 벨트, 넥, 클러치 백까지 다양한 백 스타일로 변환할 수 있는 다기능 및 다용도 핸드백입니다. 가방에는 체인/스트랩 변환을 위해 2개가 아닌 4개의 D-링이 있습니다. La Coucou는 분리 가능한 골드 하트 잠금 장치와 별도로 사용할 수 있는 일치하는 키와 함께 제공됩니다. 유럽에서 사려 깊게 조달된 고급 소재로 제작된 La Coucou는 다양한 모양과 기능으로 낮부터 밤, 뉴욕에서 파리까지 갈 수 있습니다. 하나의 가방, 다양한 가능성.

The Recognition

About the A' Design Award 철상

La Coucou 다기능 핸드백, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. La Coucou 다기능 핸드백, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. La Coucou 다기능 핸드백, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: La Coucou is a multi-functional and versatile handbag that, given its innovative design, can be converted from crossbody to belt, neck and clutch bag. The bag has four D-rings instead of two to make the chain/strap conversion. La Coucou comes with a removable gold heart lock and matching key. Created from thoughtfully sourced luxury materials, La Coucou carries a message of self-love and empowerment that women everywhere can enjoy with its multiple looks and functionality.
Dimensions & Packaging: Dimensions: 6.75 inches W X 5 inches H X 2.5 inches D (17 X 12 x 6 cm)
Gold Chain 43.3 inches (110 cm) this measurement makes it possible for the bag to be transformed.
Tags: Handbag, Bag, Clutch, Crossbody, Beltbag, Necklace, Luxury, Accessory, Multifunctional Design, Fashion
Production Technology: The experimentation process of the multi functional aspect of the bag is included in the PDF presentation.

Materials of the bag include: 100 percent full-grained calf leather (cuir de veau). Gold Metal Hardware. Gold Heart Locket. YKK Zipper. Gutterman threads. Removable Strap 43 inches (can be worn cross-body, neck, and belt bag). Front zipper pocket. Top zip closure. Includes signature satin lining and dust bag. Handmade in Paris, France.
Design Challenge: Some of the challenges encountered relate to the actual mechanics and measurements needed to obtain the exact measurement that would make the chain go swiftly through the D-rings and be able to have enough length needed for each transformation. Other difficulties in production included finding the right artisans and manufacturing experts in Paris. In terms of photography and product styling, it was a creative challenge to portray La Coucou effectively in every style it could be transformed.
Research: Actual experience from the designer's work in fashion houses in Paris and market research provided data regarding a multifunctional accessory such as La Coucou. Business and personal travel also drove the need for such a product. The handbag was created with the objectives of versatility and durability, embodying a conscious style that can be used for many different purposes. In order to make this idea a reality, simulations, prototyping and experimentation were done to make the mechanics of the bag possible.
Inspiration: La Coucou was born from a journey of self-love and a relentless passion for design. Inspired while living in New York City, the designer underwent a complete transformation through real life chronicles of personal growth and professional hurdles. It was this reinvention that led her to the creation of La Coucou after working for over a decade in finance. Exploring the concept of Multi Lux Versatility, she designed a bag with multi-use, durability, and versatility in mind – without compromising on style, resulting in a product anyone can take anywhere. One bag, multiple possibilities.
Project Duration: The original idea of a multifunctional handbag started in 2013, while the designer lived in New York. The project was then revisited in Paris, France in early April 2019. The first prototype migrated again and was finished in New York, with the research and prototyping stage lasting two months. The final prototype of La Coucou was developed between October and December 2020 in Paris, France.
Operation Flow: The placement of the D-rings on the back of La Coucou allow the wearer to transform the product according to their wishes. The chain can be connected to the top two D-rings, allowing the bag to be carried on the shoulder, or strapped across the four D-rings, transforming the length of the chain. Playing with the different ways the chain can be manipulated to attach onto the rings lets the wearer use La Coucou in multiple styles, such as a crossbody bag, a belt-bag, and a necklace. The chain may also be removed completely, letting La Coucou’s design stand alone as a clutch.
Team Members: Designer: Eda Aguilar
Content Creation: Anjela Sevilla
Graphic Design: Daniela Sánchez
Creative Direction: Ghazal Farzaneh
Image Credits: Main image is Image #1 Photographer Nicolas Richez, 2020.
Optional Image #1 Photographer Nicolas Richez, 2020.
Optional Image #2 Photographer Nicolas Richez, 2020.
Optional Image #3 Photographer Nicolas Richez, 2020.
Optional Image #4 Photographer Nicolas Richez, 2020.
Video Eda Aguilar, Anjela Sevilla, Daniela Sanchez, Ghazal Farzaneh