Herism 주얼리 컬렉션 by Fan Gao is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 주얼리 디자인 Competition Category.

철주얼리· 2021

Herism 주얼리 컬렉션

by Fan Gao

A' Design Award 철상 Winner in 주얼리 Category

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Verified Award Winner

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Colors

The Design

About Herism 주얼리 컬렉션

Herism은 반지, 귀걸이, 팔찌, 브로치로 구성된 주얼리 컬렉션이다. 이 컬렉션은 1960~1970년대 중국에서 다리와 도로를 건설했던 여성 노동 돌격대의 작업 도구에서 영감을 받았다. 대담한 형태와 산업적 구조는 그 시대를 떠올리게 하며, 유연한 체인은 오늘날 여성이 수행하는 다양한 사회적 역할을 상징한다. 각 작품은 금도금된 은으로 제작되었으며, 프롱 없이 고정된 랩그로운 젬스톤이 세팅되어 있다. Herism은 여성의 강인함과 보다 지속 가능한 소비를 상징하고자 한다.

The Recognition

About the A' Design Award 철상

Herism 주얼리 컬렉션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Herism 주얼리 컬렉션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Herism 주얼리 컬렉션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The independent attitude and confident female image of 1960s – 1970s Chinese "Iron Girls" suffuses this collection of pieces, bridging this energy into the new generation of contemporary urban Chinese career women. Exploiting technological advances in the manufacturing of Chinese synthetic gemstones and with innovative setting too, Fan is keen to emphasise the potential of "green purchase", a more sustainable thinking within Chinese jewellery.
Dimensions & Packaging: Rings-Middle:16*15*35mm, Lower Right Ring:15*12*32mm, Upper Right:25*10*30mm, Lower Left: 31*15*35mm, Upper Left:35*20*27mm, Earring:20*18*10mm, Bracelet:125*30*3mm, Brooch: 70*22*5mm
Tags: New Iron Girls, Female Power Inheritation, Female Symbol, Rings, Bracelet, Earrings, Brooch, Sustainable, Green Purchase, Lab-Grown Gemstones, History
Production Technology: Production Process: 3d digital modelling, 3d wax print, Casting, Model modification, Stone setting, Finishing; Material: Silver with gold plated, Lab-grown gemstones
Design Challenge: Realizing the design details was the big challenge, especially the stone setting and soldering the thin chains into the hollow structure with very limit space. It was through several experiences to figure out the best angle to set the stone into the metal body without any prongs in this collection which could reflect the insight of power.
Research: The research concentrated on the historical background of Chinese iron girls and the purchasing behavior of new career female from interview with iron girls, internship in Marie Claire China, case studies, books, journals, online articles and relevant market data. The research showed the potential of the group of target market and the sustainable purchase behaviour in jewellery market. All the research promoted the development of the project and completed the project in the academic way.
Inspiration: All the design ideas are inspired from the working tools used by the 1960s –1970s all women manual work brigades who helped build the bridges and roads that are the foundations of modern industrialised China. This jewellery collection offers new symbols of female power and self-determination, encouraging the contemporary young generation, Fan's peers, to pursue their personal values bravely.
Project Duration: The project started in October 2017 in London and finished in May 2019, and was exhibited in Central Saint Martins Degree Show in June 2019 and was awarded as Merit. In 2020, the project was invited to participate the opening exhibition in An+ Art&Design Museum Shenzhen, "Living Fantasy Young Designer Exhibition", by China Design Centre. The production was finished in China.
Operation Flow: Based on the historical background of Chinese iron girls in 1970s. It was a turning point that Chinese female started to get involve into workplace. The design combines the past (stone setting without prongs, bold shape, industrial structure evokes wearers the powerful and tough attitude of iron girls) and the present (flexible chains reflect multi social roles of female). It emphasises the experience and value of iron girls and bridges with the new iron girls. The jewellery for them is the symbol of female power.
Image Credits: Image1,3,4,5
Photographer: Fan Gao
Image 2
Photographer: Hang Zhang
Model: Syrain
Stylist: Fan Gao