L’Amour Red Packet Boxset 레드 패킷 by Alex King

L’Amour Red Packet Boxset 레드 패킷 by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award 철상 in 선물용품 디자인 Competition Category.

철선물용품· 2021

L’Amour Red Packet Boxset 레드 패킷

by Alex King

Client: A&J Design

A' Design Award 철상 Winner in 선물용품 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset 레드 패킷

이 레드 패킷 박스 세트는 인생의 행운과 완성을 상징하는 16개의 레드 패킷으로 구성되어 있습니다. 판매자는 이니셜과 개인적 필요에 따라 'A'부터 'Z'까지 26가지의 다양한 디자인과 조합 중에서 선택할 수 있습니다. 개인 맞춤형 선물은 독특함을 선사하며, 자신과 소중한 사람들을 위한 특별한 감성을 연출하기에 완벽합니다. 자녀에게 최고의 축복을 담아 전달할 개인 맞춤형 레드 패킷을 선택하고자 하는 중산층 기혼자를 대상으로 합니다.

The Recognition

About the A' Design Award 철상

L’Amour Red Packet Boxset 레드 패킷, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. L’Amour Red Packet Boxset 레드 패킷, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. L’Amour Red Packet Boxset 레드 패킷, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King