Year Of The Snake 뱀의 해 세뱃돈 봉투 by House Of Forme

Year Of The Snake 뱀의 해 세뱃돈 봉투 by House Of Forme is a highly esteemed winner of the very prestigious 2026 A' Design Award 금상 in 선물용품 디자인 Competition Category.

금선물용품· 2026

Year Of The Snake 뱀의 해 세뱃돈 봉투

by House Of Forme

Client: House of Forme

A' Design Award 금상 Winner in 선물용품 Category

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The Design

About Year Of The Snake 뱀의 해 세뱃돈 봉투

십이지 아이콘의 문자적 껍질을 벗어던진 이 뱀의 해 세뱃돈 봉투 시리즈는 음력 설날 전통을 재해석한 작품입니다. 16개의 봉투와 4가지 시각적 테마를 통해 뱀의 본질을 전달합니다. 유려한 우아함이 변치 않는 꽃무늬와 어우러집니다. 우로보로스 상징에서 영감을 얻은 이 디자인들은 반복과 갱신의 순환을 은근하게 담아냅니다. 뱀의 해를 은은하게 표현함으로써 봉투는 설날 이후에도 사용할 수 있습니다. 각 디자인에 담긴 이야기들은 컬렉션에 깊이와 흥미로움을 더합니다.

The Recognition

About the A' Design Award 금상

Year Of The Snake 뱀의 해 세뱃돈 봉투, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Year Of The Snake 뱀의 해 세뱃돈 봉투, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Year Of The Snake 뱀의 해 세뱃돈 봉투, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This self-initiated series offers a unique perspective on snakes, embodied in our newest bespoke-designed red packets for the Year of the Snake. Featuring 16 red packets across four distinct key visuals, our design captures the fluid grace of the snake and the timeless beauty of floral cycles. The subtle celebration of the Year of the Snake allows the packets to be used throughout the year, while the unique stories behind each design bring a thoughtful and intriguing touch to the set.
Dimensions & Packaging: The case measures 202mm in height & 94mm in width, finished with matte UV & gold foil detailing. The red packet holder has a width of 514mm & a height of 192mm when fully extended. Our company information & background story of the red packets are highlighted with gold foil. The finished dimensions of each red packet are 89mm in width & 172mm in height. The red packets are crafted from 100gsm AstroSilver paper sourced from a local paper company, & are embellished with foiling & matte UV coating.
Tags: Branding, design, festive, red packets, Chinese New Year, Year of the Snake, festive product, festive design, gift
Production Technology: To embody our commitment to sustainability, each red packet is made in FSC-certified paper and the holder is crafted from recyclable materials. To bring the serpent details alive, matte UV finishes are incorporated alongside red, silver, and gold foil accents in specific areas. The design highlights the distinctive tongue, teeth, eyes and tail of the serpent. This thoughtful approach creates a subtle yet immersive atmosphere for the Year of the Snake.
Design Challenge: To differentiate from typical red packets and to achieve a harmonious balance between the snake and floral motifs, meticulous details are incorporated throughout the set, each conveying diverse blessings for the year ahead. Flickering snake tongues are hidden in the orchid as a symbol of guidance; sharp teeth concealed within the lilies foster growth; blinking snake eyes integrated into the lotus embody rebirth; snake tails disguised as anthurium pistils, bestow power & fertility upon the year.
Research: Protected by a hardbound, slide-out package, the red packet set’s packaging takes inspiration from a snake shedding its skin. The "M-fold" structure of the red packet holder artfully mimics the sinuous movement of a snake, symbolically carrying blessings through the changing seasons. The red packets are crafted from four different textured pearlescent papers, harmonising beautifully with the shimmering scales of a snake.
Inspiration: Drawing inspiration from the ouroboros, a timeless symbol depicting a serpent devouring its own tail, which signifies cycles of repetition, renewal, and the infinite passage of time, we pay homage to the essence of renewal and celebrate the arrival of the Year of Snake. The imagery of snake scales are concealed within the four different blossoms by season, connecting the intricate grace of the snake to the eternal cycle of blooming flowers.
Project Duration: The is designed in late 2024, produced and distributed in early 2025.
Operation Flow: This New Year's gift is designed for year-round use. Removing the slide-out package unveils a red packet holder. The holder employs an "M-fold” structure, allowing recipients to view all four unique designs at once when unfolded. Each section securely holds four red packets, and once emptied, reveals a description of the design, providing insight into the story behind the red packet's artwork.
Image Credits: Photography by Vizion Creation