Daxi Daxi 지역문화축제는 by BIAS Architects and Associates

Daxi Daxi 지역문화축제는 by BIAS Architects and Associates is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 이벤트 및 해프닝 디자인 Competition Category.

은이벤트· 2021

Daxi Daxi 지역문화축제는

by BIAS Architects and Associates

Client: Taoyuan City Government, Department of Cultural Affairs, & Daxi Ecomuseum

A' Design Award 은상 Winner in 이벤트 Category

45,374

Verified Award Winner

Verify Award Status for #123023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Daxi Daxi 지역문화축제는

2018년부터 BIAS는 Daxi 향이 지역의 주요 종교 의식을 준비하는 데 도움이 되는 도시 축제를 개발하고 시행해 왔습니다. 일반적으로 대만의 의식은 보수적이며 엄격한 규칙을 규정하는 농촌 전통을 기반으로 합니다. 민간 신앙의 매력을 도시 대중과 공유하기 위해 BIAS는 행사에 대중문화 분위기를 제공하는 전략적 디자인 개입 및 활동을 통해 전통을 중재했습니다. 특히 BIAS는 큐레이터 역할을 맡아 다양한 젊은 예술가와 디자이너를 초청해 오랜 전통을 보존하는 이들과 협력했다.

The Recognition

About the A' Design Award 은상

Daxi Daxi 지역문화축제는, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Daxi Daxi 지역문화축제는, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Daxi Daxi 지역문화축제는, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lord Guan's birthday celebration is an important traditional event held in the rural outskirts of Taipei. The local people call it "the second Chinese New Year for Daxi," and everyone in the township of Daxi uses to put significant effort into the preparations. Tasked to preserve and promote the event, since 2018, BIAS has developed and implemented an urban festival to help the township preparing for the celebration. The festival has been named "Daxi Daxi," i.e., a play of words that means "Good Luck Daxi." In particular, in 2020, the third installment of "Daxi Daxi," the "Lord Guan Online" concept was implemented, i.e., a creative offline and online approach that 'allows the god's blessings to spread far away' through the new media. This festival strengthened the local community's identity, but the last installment attracted more than 100,000 people to the township. Besides this, an exhibition focused on the "backstage" of the religious event and a show mixing modern and traditional arts were implemented. By this, BIAS hopes that the traditional culture can intertwine with the urban one and, thanks to this, get enough momentum to be preserved for the future.
Dimensions & Packaging: Total event area: 121,000 sqm
Tags: festival, traditional rural culture, urban pop culture, religion, parade, design as mediation, curating
Production Technology: The main concept of Daxi Daxi is to combine traditions and pop culture so as to both rejuvenate the audience of Taiwanese religious festivals and deepen the understanding of these by the young generations. In order to achieve this, a curatorial approach was adopted, focused on selecting a series of young artists and designers that could cooperate with those holding the traditions. Most importantly, the artists, designers, and the holders of traditions were supported by BIAS that mediated their cooperation so as to ease their efforts and bring it to a good end. That is to say, BIAS initiated their encounter and acted as a facilitator and translator of their different point of view.
Design Challenge: The key challenge of the project was at the curatorial level. In particular, it was the selection of third-party artists and designers that could dialogue with those today bringing forward the ancient traditions. Not only but also, it was to create proper occasions for the encounter of these seemingly opposite actors.
Research: The research was developed on various aspects, including the following. First of all, it was developed a deep understanding of ancient rituals and those people that carry on the traditions today. Then, it was developed curatorial research on a set of artists and designers that could develop a dialogue and thus intervene in the strategic renewal of traditions. Finally, mediatory research was implemented in order to help the community and the designers collaborate for the good end.
Inspiration: Usually, Taiwanese religious ceremonies are conservative and based on rural traditions that strictly dictate parade rules. To share the charm of the folk beliefs with the urban public, BIAS tried to mediate the ancient traditions by a strategic set of design interventions and educational activities that could provide a contemporary pop culture vibe to the festival.
Project Duration: The event starts in mid-July and finishes in mid-August each year since 2018 in Daxi, Taiwan. The last installment was held in 2020.
Operation Flow: The key aspects of the festival are to be found in the mixing of various aspects of the traditional parade rules and preparations with popo-culture and aesthetics. In particular, while the traditional aspects were not obliterated or negated in their functionality, touches of a new aesthetics were added and communicated to the large public as the product of a new pride of the local community.
Team Members: Main Curator: BIAS Architects & Associates
Image Credits: Image #1: Photographer Yu Dong, 2019
Image #2: Photographer Yu Dong, 2020
Image #3: Photographer Jia-Ying Yang, 2019
Image #4: Photographer Yu Dong, 2018
Image #5: Photographer Jia-Ying Yang, 2018