Lavazza MilkUp 우유 거품기 by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 가전제품 디자인 Competition Category.
은가전제품· 2021
Lavazza MilkUp 우유 거품기
Client: Lavazza
A' Design Award 은상 Winner in 가전제품 Category
Verified Award Winner
Verify Award Status for #123046The Design
About Lavazza MilkUp 우유 거품기
MilkUp을 사용하면 집에서 정통 이탈리안 카푸치노를 즐길 수 있습니다. 자기 유도를 사용하여 조용하고 효율적으로 다양한 레시피를 준비합니다. 우아한 디자인은 고품질의 표면과 소재를 바탕으로 대담하고 컬러풀하며 단순한 요소로 구성되어 있습니다. 백라이트 "Stop and Go" 버튼은 컬러 링으로 시각적으로 강조됩니다. 저그는 Inox로 제작되었으며 내부에 움직이는 부품이 없습니다. 손으로 또는 식기세척기로 쉽게 청소할 수 있습니다. 내부에는 최소 및 최대 레벨에 대한 명확한 표시가 있고 인체공학적 핸들이 있습니다. 거품기 뚜껑 상단에는 전용 보관 공간이 있습니다.
The Recognition
About the A' Design Award 은상
Lavazza MilkUp 우유 거품기, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Lavazza MilkUp 우유 거품기, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Lavazza MilkUp 우유 거품기, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid. - Dimensions & Packaging
- Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
- Production Technology
- main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet - Design Challenge
- Extremely short development time.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
- Project Duration
- The project was designed in Turin, Italy. The complete product development process took about 10 months.
- Operation Flow
- MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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