Check-in Hsinchu 도시디자인박람회 by BIAS Architects and Associates

Check-in Hsinchu 도시디자인박람회 by BIAS Architects and Associates is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 이벤트 및 해프닝 디자인 Competition Category.

은이벤트· 2021

Check-in Hsinchu 도시디자인박람회

by BIAS Architects and Associates

Client: Hsinchu City Government & Taiwan Ministry of Economic Affairs

A' Design Award 은상 Winner in 이벤트 Category

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The Design

About Check-in Hsinchu 도시디자인박람회

디자인 엑스포(Design Expo)는 대만 중앙 정부가 매년 추진하는 디자인 행사입니다. 지역 디자인 분야에 새로운 활력을 불어넣는 것을 목표로 하고 있습니다. 2020년에는 활기 넘치는 과학 공원과 300년 이상의 역사를 보유한 도시인 신주가 이를 개최했습니다. 이러한 맥락에서 BIAS는 엑스포를 도시적인 행사로 변화시켰습니다. 단일 전시를 촉발하는 대신, 이 선택은 도시 전역의 일련의 장소를 일시적으로 다시 상상하게 했습니다. 목표는 사람들이 도시의 다양성을 경험하고 새로운 도시 서사를 선보일 수 있도록 하는 것이었습니다. 이는 최종적으로 디자인의 사회적 힘을 강조하는 두 가지 요소였습니다.

The Recognition

About the A' Design Award 은상

Check-in Hsinchu 도시디자인박람회, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Check-in Hsinchu 도시디자인박람회, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Check-in Hsinchu 도시디자인박람회, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taiwan Design Expo is an annual design event promoted by the central government of Taiwan. It aims to bring new energy to the design sector in relation to various fields of industry, society, and culture. In 2020, it was hosted by Hsinchu, a city that holds both a vibrant Science Park and more than 300 years of history. In this context, BIAS decided to transform the Expo into an urban event, a bold move that, instead of triggering a single exhibition, brought to re-imagine -although temporarily- a line of places across the city. The aim was to make people concretely experience the various aspects of the city's culture and trigger a change in their perspective towards the urban space.
Dimensions & Packaging: Total exhibition area: 410,000 sqm
Tags: design expo, social design, public space, city, urban culture, urban identity
Production Technology: To implement the Expo at a city scale, besides redefining the notion of exhibition areas, BIAS curated a strategic set of interventions that could guide people across the city. A 'performance route' was organized, two plazas were made into playgrounds, and a series of iconic large-scale inflatable sculptures, nicknamed the 'Monsters of Hsinchu,' served as landmarks symbolizing the new identity of the city. A digital orientation system was also developed thanks to an ad-hoc smartphone app, that offered digital access to all the contents and their location across what has become the sort of a 2-km long virtual urban promenade. Finally, a shuttle bus was created to offer better accessibility to all gender and ages of people.
Design Challenge: The hardest challenge of the project was the development of the narrative, due to the political implications of the project. Due to this, a large number of stakeholders have been involved and an ad-hoc managerial system had to be developed. In particular, a system of consultants that could participate in the creative process and have socio-political influence was created.
Research: The project implied research on various aspects, as of the following. First, it was implemented research on the city of Hsinchu, including aspects of history, politics, planning, and expected developments. Then, it was implemented research on the key stakeholders involved in the active definition of urban identity. Also, research was implemented in terms of key actors that could contribute to design discussion and exercise socio-political influence. Finally, it was developed design research concerning the temporary revitalization of public space, and exhibition concepts tht could deliver the message of the Expo
Inspiration: The Expo program was developed in the context of an urban promotion campaign, and it was based on a socio-cultural investigation of the place. By researching Hsinchu city's background, BIAS found that a large portion of the local population moved in because of the flourishing Science Park. Unfortunately, this Park is socio-culturally segregated from the historical urban center. So, BIAS imagined a new narrative for the whole city, i.e., to reconsider the city itself as a 'material database' that registers both the old and the latest happenings. Through such a narrative, no matter the reason behind the participation in the city, everyone can join, and a hybrid living style can finally develop by integrating both the idea of memory and the idea of innovation.
Project Duration: The Expo started on 1st November 1st, 2020, and finished on November 11th, in Hsinchu, Taiwan.
Operation Flow: The Expo operated as a 2km-long line of events and temporary exhibition spaces, that delivered a new narrative for the city of Hsinchu, but also toured the citizens and the visitors across various areas of the city. The main aim of this narrative and 'guided tour,' was to combine the Taiwan Design Expo, i.e., an annual occasion for promoting the design sector in Taiwan, with a festival capable to 'reconnect' diverse aspects and areas of the city. This way, it was finally showcased how design can intervene in society and the 'software' of the urban realm.
Team Members: Main Curator: BIAS Architects & Associates
Executive Organizer: Taiwan Design Research Institute & Grand Vision
Image Credits: Image #1: Photographer Kris Kang, 2020
Image #2: Photographer Jian-Lin Li, 2020
Image #3: Photographer Yi-Hsien Lee, 2020
Image #4: Photographer Pei-Cih Chen, 2020
Image #5: Photographer Kris Kang, 2020