Rockit 유모차 로커 by Rockit Design Team is a highly esteemed winner of the very prestigious 2021 A' Design Award 은상 in 유아, 어린이 및 아동용 제품 디자인 Competition Category.

은유아용품· 2021

Rockit 유모차 로커

by Rockit Design Team

Client: Rockit

A' Design Award 은상 Winner in 유아용품 Category

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The Design

About Rockit 유모차 로커

Rockit은 유모차에 장착하여 부드럽게 흔들어 아기를 편안히 잠들게 하는 컴팩트한 로커입니다. Rockit은 2단 고정 방식을 사용합니다. 브래킷을 유모차 프레임 상단에 장착하고, 필요할 때 기기를 브래킷에 끼워 넣습니다. 기기는 다른 유모차로 옮겨 사용할 수 있으며, 사용하지 않을 때는 보관할 수 있습니다. 푸시 스위치로 Rockit을 작동시키고, 속도 조절 다이얼로 진동을 프레임의 공진 주파수에 맞추어 부드러운 저주파 흔들림을 만들어냅니다. 테스트 결과 그 움직임은 손으로 흔드는 것과 유사한 수준임이 확인되었습니다. 대부분의 부품은 ABS 사출 성형으로 제작되었으며, TPR 오버몰딩이 적용되었습니다.

The Recognition

About the A' Design Award 은상

Rockit 유모차 로커, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Rockit 유모차 로커, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Rockit 유모차 로커, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rockit attaches to any pram or stroller and gently rocks to soothe babies to sleep. There is nothing quite like Rockit on the market, with other solutions being large mains operated platforms that you wheel the stroller onto. Rockit is attached to the stroller using a 2-fix system meaning it can easily be switched to another stroller or safely stored when not in use. The speed control allows you to tune the Rockit to the resonant frequency of any pram or stroller to achieve the perfect rock that makes the baby believe they are still being pushed along.
Dimensions & Packaging: 85mm x 95mm x 155mm
Tags: stroller rocker, baby sleep-aid, pram rocker, baby sleep aid, portable baby rocker, pushchair rocker
Production Technology: With the design making use of a spinning eccentric weight, early development work focused on testing the optimum mass and distance from the motor spindle. This was combined with testing the RPM of the motor to achieve a gently low frequency rock when fitted to a variety of stroller weights and sizes. Developing a system to start the heavy weight spinning even when mounted horizontally was also important. Regarding production, the majority of parts are injection moulded in ABS with some having TPR over-moulds.
Design Challenge: The main creative challenge was getting the branding and styling of the product right. The design team wanted the product to stand out in the nursery sector as many nursery products are very ‘twee’ or can look quite medical in appearance. It was important that the product looked nurturing and not too toy-like. Because the product would be on display when in use we wanted it to attract attention and act as a advertisement, hence the strong Rockit branding.
Research: Quantitative research to measure levels of vibration acting on a stroller when rocked by Rockit, by hand and by wheeling over paving stones. Objective was to ensure acceleration measurements were comparable and within expected limits. Measurements were undertaken using 2 different accelerometers fixed to the stroller in a variety of positions. It was found that moving the stroller over paving stones, resulted in significantly higher levels of acceleration than those generated by Rockit and that rocking the stroller by hand was approximately comparable in each of the measurements.
Inspiration: Dr. Nick Webb invented Rockit when his three month old daughter refused to sleep in her stroller unless she was being pushed along. He noticed this problem affected other parents and using his knowledge of vibration and acoustics constructed a simple prototype. He tested it the next day and Abby remained asleep even when the stroller came to a halt. Nick set about developing and refining it with his co-founder Matt Dyson. Over the next year they turned the prototype into a marketable product.
Project Duration: The project was started in Bristol, UK in late 2015. The initial concept won a Design Council Spark Award in London during September 2016. The first production samples were exhibited at the Kind und Jugend Nursery Show in the Cologne in September 2017. The Rockit was launched to market in November 2017.
Operation Flow: Rockit is attached to the stroller using a 2-fix system. The bracket is attached high up on the stroller frame first and the Rockit can then be clipped into the bracket when needed. This also means it can be switched to another stroller or safely stored when not in use. The Rockit is turned on using a push switch and the speed is then adjusted using a speed dial. This adjustment allows the user to tune the vibrations to the resonant frequency of the stroller giving a gentle low frequency rock.
Patents: Patent pending. Patent number GB1705215.0. Patent holders N2M Ltd. Year 2017
UK Trademark UK00003148555. Year 2016. Trademark holder N2M Ltd.
Other trademarks: USA 88272320 and 5289937. EU 88272320. Australia 1879106. Canada 1863104. Japan 6158102. New Zealand 1081472. China 21004784. Israel 305973. South Korea 4015283950000. Russia 2019708217. Taiwan 01977936.
Registered Design / Design Patents: EU 003376920-0001. Canada 176798. USA USD845181S.
Team Members: Dr. Nick Webb
Matt Dyson
Matt Sparrow
Gary Pyper
Image Credits: All images. Chris Rickman, photographer, 2017
Video Credits: Barry Wilkinson, 2017