37 Interactive Entertainment HQ 고층 오피스 빌딩 by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award 금상 in 건축, 건물 및 구조물 디자인 Competition Category.
금건축· 2022
37 Interactive Entertainment HQ 고층 오피스 빌딩
by Guowei Zhang
Client: 37 Interactive Entertainment
A' Design Award 금상 Winner in 건축 Category
- 38,618
- Verified Award Winner
- Verify Award Status for #126103
The Design
About 37 Interactive Entertainment HQ 고층 오피스 빌딩
37 인터랙티브 엔터테인먼트 본사는 중국에 위치한 고층 사옥이다. 평면과 입면 전반에 모듈을 적용하여 작업의 품질을 유지하면서도 공사 기간과 비용을 절감했다. 오피스 모듈, 회의 모듈, 이벤트 모듈이 표준 직사각형 공간 안에 배치되며, 기준층에서 그 수량과 위치를 변경할 수 있다. 모듈형 파사드 시스템은 링난 지역의 기후에 대응한다. 차양 패턴은 서측보다 동측이 더 조밀하게 구성되어, 자연광을 확보하면서도 태양 복사열과 에너지 사용량을 줄인다.
The Recognition
About the A' Design Award 금상
37 Interactive Entertainment HQ 고층 오피스 빌딩, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. 37 Interactive Entertainment HQ 고층 오피스 빌딩, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. 37 Interactive Entertainment HQ 고층 오피스 빌딩, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Team Members
- Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua - Image Credits
- GWP Architects
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