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United Cinemas Terrace Mall Matsudo 시네마컴플렉스 by Kunihisa Akiyama

United Cinemas Terrace Mall Matsudo 시네마컴플렉스 by Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.


동인테리어· 2022

United Cinemas Terrace Mall Matsudo 시네마컴플렉스

by Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner

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Colors

The Design

About United Cinemas Terrace Mall Matsudo 시네마컴플렉스

이 영화관은 아이맥스, 4DX, 스크린엑스 등 3가지 특수 포맷 상영관과 8개의 일반 상영관을 보유하고 있다. 아이맥스는 일본 최대 규모의 스크린 중 하나이다. 대조를 이루는 두 가지 인테리어 아이디어가 적용되었다. 하나는 에스컬레이터를 따라 천장에 매달린 상징적인 블루 컬러의 선형 LED 조명이며, 다른 하나는 모노톤의 영화 대사 그래픽이다. 이 두 요소는 2D와 3D, 컬러와 모노톤의 대비를 만들어낸다. 또한 클래식한 기법에 새로운 소재를 접목하여 모든 연령층이 받아들일 수 있도록 하였다. 방문객들은 이러한 포토제닉한 공간에서 사진 촬영을 즐길 수 있다.

The Recognition

About the A' Design Award 동상

United Cinemas Terrace Mall Matsudo 시네마컴플렉스, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. United Cinemas Terrace Mall Matsudo 시네마컴플렉스, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. United Cinemas Terrace Mall Matsudo 시네마컴플렉스, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging
12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags
Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology
Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge
Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research
The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration
The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration
This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow
It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Team Members
Chief Interior Designer: Shuwa Tei
Interior Designer: Kei Sagara
Chief Graphic Designer: Naoyuki Suzuki
Image Credits
Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,

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